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I'm a Customer. Please Get to Know Me

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value. Data collection is an issue right now — not because customers don’t want to give their data, but because they don’t see anything in return. They assume marketers are utilizing it like a shadowy backroom broker collecting and sharing information with no transparency to those that are affected.

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Baesman Insights & Marketing Wins Big at Loyalty360 Loyalty Expo 2018

The latest in its stable of industry-defining awards, the association for customer loyalty issued the first-ever edition of the Loyalty360 Top 10 Awards, which were announced May 18 at Loyalty Expo 2018. The awards recognize the top tier of Loyalty360 members across six categories, granting the distinction to 10 of the industry’s leading brands, agencies, individuals, programs, and technologies. Baesman Insights & Marketing was named a Top 10 Loyalty Agency. The award criteria included loyalty program design, brand partnerships and participation in Loyalty360.

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Four ways to cut your postage bill.

As you know, most often the single largest cost to a direct mail piece is the postage. Often, the postage can dwarf the production costs. The most obvious way to save postage is to change the service level from first class to standard rates, but there are a number of ways to get the postage cost down another 20% and more, freeing up budget to increase the circulation or increase profitability of the campaign. 4 ways to cut your postage cost if you are already sending your mail presorted standard: NDC and SCF Drops

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Loyalty is won in the least exciting places

There are countless places to focus your attention and investment when it comes to building brand loyalty. Technology providers flash the bells and whistles of their platforms, social agencies boast of the power of engagement and branding agencies tout the value of activation. While all of these areas are important, focusing on the most basic areas of your customers’ needs is still the best way to earn their loyalty. When prioritizing your investment, here are a few areas that will offer the most bang for your buck. (Actual) program benefits

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Jeff Sopko's Q&A With Medium: Trends and Strategies in Marketing and Loyalty

Baesman's Jeff Sopko was recently interviewed by Chris Quiocho of Medium. In the Q&A Jeff provides his thoughts on the marketing industry, trends he's seeing in loyalty and how his backstory and learnings have helped propel the Insights & Marketing division to new heights. You can read the Q&A here.

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FINDING LOYALTY IN THE LEAST EXCITING PLACES

Connecting with your customers in a meaningful way is a difficult task — one that starts by nailing the simple things. Building a successful loyalty program is complicated, but focusing on the fundamentals is the best way to earn the trust of your customers and drive profitability.

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Unlocking Actionable Insights through Customer Data

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the insights and analysis developed from data. Data only gets brands so far if they don’t have the insights and analysis to determine what all that data is really saying.

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Is your data safe with your Printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached and data was stolen. So how secure is the marketing data you freely turn over to your printer or service provider to execute direct mail, email, and other marketing programs?

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Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now backtracking. These were mostly folks that thought they could bypass mailing in favor of electronic communications. But alas, email is losing steam and digital marketing only goes so far.  Millennials love direct mail and the stats are out there.

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BAESMAN INSIGHTS & MARKETING ADDS NEW TALENT TO EXPANDING TEAM

Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan, Huesman, and Menon will help to round out Baesman Insights & Marketing’s client services and customer insights offerings as the agency continues its momentum into the New Year.

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Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted Baesman best in class for printing companies in Central Ohio. On the heels of that recognition, we won the Milestone Award from the Conway Family Business Center in honor of our 65th year in business. If my grandfather, our founder, were alive today, he would not believe how far we have come.

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