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Jeff Sopko's Q&A With Medium: Trends and Strategies in Marketing and Loyalty

Baesman's Jeff Sopko was recently interviewed by Chris Quiocho of Medium. In the Q&A Jeff provides his thoughts on the marketing industry, trends he's seeing in loyalty and how his backstory and learnings have helped propel the Insights & Marketing division to new heights. You can read the Q&A here.

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FINDING LOYALTY IN THE LEAST EXCITING PLACES

Connecting with your customers in a meaningful way is a difficult task — one that starts by nailing the simple things. Building a successful loyalty program is complicated, but focusing on the fundamentals is the best way to earn the trust of your customers and drive profitability.

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Unlocking Actionable Insights through Customer Data

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the insights and analysis developed from data. Data only gets brands so far if they don’t have the insights and analysis to determine what all that data is really saying.

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Is your data safe with your Printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached and data was stolen. So how secure is the marketing data you freely turn over to your printer or service provider to execute direct mail, email, and other marketing programs?

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Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now backtracking. These were mostly folks that thought they could bypass mailing in favor of electronic communications. But alas, email is losing steam and digital marketing only goes so far.  Millennials love direct mail and the stats are out there.

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BAESMAN INSIGHTS & MARKETING ADDS NEW TALENT TO EXPANDING TEAM

Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan, Huesman, and Menon will help to round out Baesman Insights & Marketing’s client services and customer insights offerings as the agency continues its momentum into the New Year.

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Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted Baesman best in class for printing companies in Central Ohio. On the heels of that recognition, we won the Milestone Award from the Conway Family Business Center in honor of our 65th year in business. If my grandfather, our founder, were alive today, he would not believe how far we have come.

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BAESMAN INSIGHTS & MARKETING WINS SPOT ON CHIEF MARKETER 200

COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties, and client categories.

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Removing Bias In Your Customer Surveys

Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are extremely beneficial given the constant state of change and innovation that has creeped into every sector of customer marketing. From retail to finance, every customer-facing channel has been shaken by changes in customer expectations.

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BAESMAN INSIGHTS & MARKETING’S JEFF SOPKO NAMED EXECUTIVE OF THE YEAR BY LOYALTY360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards during the association’s inaugural Customer Expo in Nashville, Tennessee this month.

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Print on Demand: When does it make sense?

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set up the printing press, clean-up the press, etc. This was really expensive for short runs. Of course, with digital printing, those short runs have become much more affordable. This has led to versioning, variable data printing and all sorts of options in the one to one marketing space. But, how does one make the decision to print digitally or print in bulk?

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