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BAESMAN INSIGHTS & MARKETING ADDS NEW TALENT TO EXPANDING TEAM

Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan, Huesman, and Menon will help to round out Baesman Insights & Marketing’s client services and customer insights offerings as the agency continues its momentum into the New Year.

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Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted Baesman best in class for printing companies in Central Ohio. On the heels of that recognition, we won the Milestone Award from the Conway Family Business Center in honor of our 65th year in business. If my grandfather, our founder, were alive today, he would not believe how far we have come.

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BAESMAN INSIGHTS & MARKETING WINS SPOT ON CHIEF MARKETER 200

COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties, and client categories.

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Removing Bias In Your Customer Surveys

Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are extremely beneficial given the constant state of change and innovation that has creeped into every sector of customer marketing. From retail to finance, every customer-facing channel has been shaken by changes in customer expectations.

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BAESMAN INSIGHTS & MARKETING’S JEFF SOPKO NAMED EXECUTIVE OF THE YEAR BY LOYALTY360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards during the association’s inaugural Customer Expo in Nashville, Tennessee this month.

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Print on Demand: When does it make sense?

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set up the printing press, clean-up the press, etc. This was really expensive for short runs. Of course, with digital printing, those short runs have become much more affordable. This has led to versioning, variable data printing and all sorts of options in the one to one marketing space. But, how does one make the decision to print digitally or print in bulk?

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You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes smaller retailers will try to do this themselves from within their marketing department or they might enlist help from their warehouse personnel. When the needs are small and infrequent this might work, but as the retailer grows they quickly realize it can overwhelm them.

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The Do's & Don'ts of Loyalty Marketing

There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to loyalty for stability during a time defined by vacillating ideas, restless customers and volatile technologies. Given the variable state of retail, the pressure on loyalty is warranted. It’s one of the few marketing programs left that broadly impacts all channels incrementally with measurable results.

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Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer knows when you transact and what you bought. These little guys are expensive to produce relative to even the largest of postcards. So why do retailers mail hundreds of millions of these? Because they work.

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Rethinking retail: Why big brands need to act small

The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. Today, ecommerce has reduced barriers to entry for generations of young adults who value uniqueness over variety, craftsmanship over commonality, and rich origin stories over American icons. So what does the competition look like now? Ecommerce is an equalizer

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Loyalty Needs Partners Over Providers

Brands using high-priced platforms often find that the provider lacks know-how to drive the required shifts in shopping behavior or sales. What they need is a partner experienced in loyalty marketing. Let’s cut to the chase: Technology vendors are unintentionally crippling loyalty. They have the right intentions, but once a program is launched, they forget about you – just like your first romantic experience. It still stings, I know.

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