Our own Thom Brainard recently won a Bronze Quill Award from the Columbus Chapter of the International Association of Business Communicators (IABC). The award recognizes excellence in communications within central Ohio. Brainard was one of 11 award winners recognized at the chapter’s 2010 Bronze Quill Awards ceremony on Thursday, June 10, 2010.

“This event showcases some of the best work from communicators in central Ohio,” said KayAnn Taylor Rutter, president of  IABC/Columbus.

Employed by The Baesman Group, Inc. in Hilliard, OH, Brainard submitted an entry titled “Baesman Mission-Purpose-Values Campaign,” under the category of “One-Time Campaign.” The entry highlighted Brainard’s campaign to promote awareness of his company’s new mission, purpose and value statements among company employees. The judges’ cited his “great work plan” and “good use of stories relaying how employees demonstrated core values.”

The Baesman Group, Inc. a specialist in providing strategic direct marketing, database and CRM solutions for customer-centric organizations and Reward Paths, a loyalty marketing software and services company, announced today the formation of a channel partnership to deliver enhanced loyalty program capabilities to US retailers.

Under the terms of the agreement, Baesman will become a preferred channel partner and will offer the Reward Paths loyalty management system – Incentive Control™ – for resale in the US.  Baesman will provide clients with full program design, execution, communications, fulfillment, reporting and analytical services in connection with loyalty marketing programs operated on the Reward Paths platform.  Reward Paths will provide the software and technical support services, plus any platform customization needs and web services, from their global technology center in Auckland, New Zealand.

See the full News Release.

Baesman Group, Inc. announces the acquisition of one of the industry’s fastest multi-color sheetfed presses. The multi-million dollar press significantly increases Baesman’s production capacity to address growing client demand for faster delivery times.

“The new press is a major milestone for Baesman,” said Rod Baesman, CEO of Baesman Group. “At 18,000 sheets per hour, our new press prints 80% faster than our other presses from the same manufacturer.”

The new press is a Heidelberg Speedmaster XL 105, and is the only one of its kind currently in operation in central Ohio. The press features the highest levels of automation and prints up to 6-colors plus aqueous coating on sheet sizes up to 41” x 28”. Enhanced technology allows the press to print extremely accurate color consistently from sheet to sheet and project to project.

“Our ability to make an investment of this magnitude speaks volumes about Baesman Group’s strong financial position, not only in this economy but also relative to our competitors, many of whom have struggled or failed to survive in the last decade,” said Baesman.

Margaritaville Cargo has teamed up with Baesman for the marketing launch of two new products: The Margaritaville Tailgating Grill and the Margaritaville Explorer Cordless Frozen Concoction Maker.

The launch will consist of many touch points including email, website and banners, direct mail, magazine advertising and actual event promos. We are in the process of developing the strategy, creative, and tracking mechanisms on these great new products, just in time for football season! Watch for them on ESPN and FOX Sports websites, as well as Sports Illustrated in the coming weeks.

We are looking forward to working with Jarden Consumer Solutions on another great project.

Our S.A.M. and S.O.S. software tools were recently featured in the August 2009 issue of Shopper Marketing Magazine. The article highlights the use of these web-enabled tools for streamlined ordering and management of in-store marketing materials. Retailers have reported a 20% savings on printing, a 50% savings on sign replenishment/fulfillment programs, and a lot less time and effort spent managing in-store marketing campaigns.

You can read the full story at www.shoppermarketingmag.com (must be a subscriber or member) or learn more about our software tools at www.baesman.com.