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BAESMAN INSIGHTS & MARKETING’S JEFF SOPKO NAMED EXECUTIVE OF THE YEAR BY LOYALTY360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards during the association’s inaugural Customer Expo in Nashville, Tennessee this month.

Some of the world’s top brands and marketing executives were recognized across six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.

“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward.”

In addition to winning this award, Sopko emceed the Customer Loyalty Awards and sits on Loyalty360’s Board of Advisors, providing counsel on Loyalty360’s strategic initiatives such as developing clear metrics, best practices, standards, and certifications.

The Board of Advisors is driven by demand to bring loyalty to the forefront of marketing, and aims to support Loyalty360 as it sets the future of loyalty marketing.

Commenting on his award win and his work with Loyalty360, Sopko said: “I am deeply honored to have received this award from Loyalty360. Baesman has worked with the association for many years, and as a member of the Board of Advisors, I’ve been able to see first-hand how Loyalty360 is helping to evolve the customer experience. I’m looking forward to continuing our work with them in 2018.”

This award follows a series of major wins for Baesman Insights & Marketing this year. Over the past several months, the agency has added a number of new brand partners to its client roster, including Hibbett Sports, Thirty-One Gifts, and Outlook Amusements, among others.

Baesman Insights & Marketing plans to build upon this momentum in the New Year as it continues to grow and expand its talented team.