Get in touch

What does successful loyalty look like?

In part I of our loyalty series, we outlined an approach, based on research and intelligence, to build the cornerstones for successful loyalty. By identifying your competition, data, customer segments and cross-functional resources, your team is prepared to build on that foundation to drive success. But what defines success? Setting targets may seem as if it’s designed to help the C-suite sleep well at night, but objectives have a more substantial impact. Mainly those goals will prevent the bureaucracy of cross-functional teams deviating from the bigger picture.

Continue reading

Is Loyalty Right for my Brand?

Loyalty programs aren’t cookie-cutter—at least not successful ones. Great programs have layers and nuances that harmonize with their brand, customer and goals. Loyalty can’t be an affectation since customers see through insincerity in today’s digitally-saturated world. So how can we provide the best experience for consumers? It all starts with rolling up our sleeves and exploring the data available to us. By researching upfront, marketers garner data to utilize in the later stages of program infrastructure, ensuring a customer-focused program.

Continue reading

Multi-Country Marketing: How To Market Across Time Zones with Limited Resources

Ecommerce retailers take wildly varied approaches to tackling international markets. For some, the opportunity is obscured by a massive barrier to entry that’s simply too high for the cautious CMO. They isolate and focus resources on efficiencies and optimization for domestic ventures. And while this has often been successful, there’s still an untapped market out there.

Continue reading

Brand Balance: Utilizing Promotions without Brand Denigration

Promotions are a vexing topic recently as brands struggle with the dichotomy of driving revenue without hurting brand prestige in a saturated market. While the debate stumbles along in classrooms and boardrooms alike, most marketers are simply asking the wrong question. It’s not SHOULD we discount, but how, when and to which consumers are we discounting to reach revenue objectives? First let’s start with why we discount. Inventory Glut – Happens to even the best inventory managers and we need to move through product.

Continue reading

Loyalty Retention Missing from Most Programs

Loyalty marketers have a delicate balance between acquisition and retention. Both strategies, while often different, predicate a success for mature programs. At Baesman, what we often find during our loyalty audits is that many brands have mature strategies in place to drive acquisition, but many of those brands falter in two areas.

Continue reading

3 Email Strategies Customers Can't Resist

Your email campaigns are only as good as the content you put in them. Don’t miss out on sales because of sub-par content. Utilize these three campaigns to catch customer attention in a saturated email market. Consistency is King This is Pavlov’s dogs for the digital age. Elicit a behavior of routine opens by consistently differentiating 1 email per cycle. That email stands out from the crowd, it’s refreshing, highly relevant to the brand and provides high value to the customer.

Continue reading

Loyalty Strategies: Customer Experience Matters Most

The marketing landscape is fragmented across so many channels and teams that ensuring a seamless customer experience is quite the challenge. What makes marketer's lives even harder is that customers are more demanding than ever before. The importance of positive customer experiences is paramount for loyalty, yet who owns loyalty on the brand side? CRM, Email, Web Marketing, Social, Brand Marketing—they all have a claim to it. The truth is the consumer owns loyalty, give them bad service in any channel and suffer the consequences.

Continue reading

The Power of Loyal Advocates

Loyalty360’s upcoming CX event in Dallas will be, well, pretty cool. It’s all about optimizing the customer experience across all touch points and increasing the impact of engagement throughout the customer lifecycle – and how that creates measurable results and positive ROI. And we’re not alone. We’ll be joined by some pretty amazing brands, including Marriott, FedEx, Domino’s, Overstock.com, and others.

Continue reading

Try this: Diversify your mail strategy to maximize profitable customer acquisition

You spend precious time and money coming up with customer acquisition strategies, only to find a few hits and lots of misses. Diversify your approach Some companies look for a single customer-acquisition solution – maybe a particular list – that works for them every time. I like to remind our clients that marrying themselves to a single tactic may mean missing other opportunities to drive sales and gain profitable new customers.

Continue reading

Baesman’s hitting the road to share winning ideas at Loyalty Expo 2015

Baesman is thrilled to be attending the 8th Annual Loyalty Expo from April 27-29 in Orlando, Florida!

Continue reading

How Strong is Your Customer Loyalty Program?

For retailers, it’s really a simple concept. Keeping your current customers costs less than relentlessly hitting the pavement to find new ones. Investing in a strong customer loyalty program will likely yield more profitable results than focusing all efforts on new customer acquisition alone. But it’s crucial that your loyalty program is robust from the start. So what are the indicators of a well-designed customer loyalty program? Connection is the key.

Continue reading