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Four ways to cut your postage bill.

As you know, most often the single largest cost to a direct mail piece is the postage. Often, the postage can dwarf the production costs. The most obvious way to save postage is to change the service level from first class to standard rates, but there are a number of ways to get the postage cost down another 20% and more, freeing up budget to increase the circulation or increase profitability of the campaign. 4 ways to cut your postage cost if you are already sending your mail presorted standard: NDC and SCF Drops

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Is your data safe with your Printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached and data was stolen. So how secure is the marketing data you freely turn over to your printer or service provider to execute direct mail, email, and other marketing programs?

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Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now backtracking. These were mostly folks that thought they could bypass mailing in favor of electronic communications. But alas, email is losing steam and digital marketing only goes so far.  Millennials love direct mail and the stats are out there.

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Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted Baesman best in class for printing companies in Central Ohio. On the heels of that recognition, we won the Milestone Award from the Conway Family Business Center in honor of our 65th year in business. If my grandfather, our founder, were alive today, he would not believe how far we have come.

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Print on Demand: When does it make sense?

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set up the printing press, clean-up the press, etc. This was really expensive for short runs. Of course, with digital printing, those short runs have become much more affordable. This has led to versioning, variable data printing and all sorts of options in the one to one marketing space. But, how does one make the decision to print digitally or print in bulk?

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You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes smaller retailers will try to do this themselves from within their marketing department or they might enlist help from their warehouse personnel. When the needs are small and infrequent this might work, but as the retailer grows they quickly realize it can overwhelm them.

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Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer knows when you transact and what you bought. These little guys are expensive to produce relative to even the largest of postcards. So why do retailers mail hundreds of millions of these? Because they work.

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UV Offset: Quality, Speed and Price

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute decisions and still be in market on time, marketers need a print vendor that can shorten the production time and increase the speed to market for direct mail and other promotional materials. While there are many levers to pull that can influence speed, few are as game changing as Komori’s new 8 color UV perfecting press.

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First class postcards: Marketers paying too much.

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner, there is a better way to mail your 4.25 x 6 postcards.

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NEW KOMORI PRESS TO DOUBLE PRODUCTION CAPACITY AT BAESMAN GROUP PRINTING FACILTY

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori printing press will increase Baesman’s printing capacity by 50 percent, allowing us to produce even more direct marketing materials for our growing client roster. Commenting on the strategic partnership with Komori America Corporation, Baesman CEO Rod Baesman said, “Komori always delivers the latest in printing technology and this new press is no exception.

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Mobile Conversion Still Impeding Mobile Adoption

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers. A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile transactions at the shopping cart due to concerns over providing sensitive information, connectivity issues, or frustration with the length of the process. Yes, that means more than half of your mobile customers are ditching purchases all because of inconsistent mobile experiences. Some may revisit their purchases via desktop or stores, but there will be a significant attrition rate.

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