Get in touch

Insights & Marketing

Smart Marketing. Beautiful Results.

Baesman Insights & Marketing brings customer data and insights to life through our fact-based approach. We help you understand your customer at a more personal level to create cross-channel campaigns focused on proving results, not just telling you. We’re smart, targeted and we go where the data takes us. We’ll show you the true potential of your customer.

How We Make a Difference

Closing The Gap

As former brand-side marketers, we understand the challenges you face every day. We can help you right away, with minimal disruption and maximum impact. We operate as an extension of your team, providing solutions specific to your objectives.

Data-Driven Marketing

Leading brands trust Baesman. We create marketing campaigns to drive significant shifts in shopping behavior and improve ROI. Because when a brand connects with customers, great things happen.

Executing Our Craft.

Behold the art and science of the perfectly timed, executed, and analyzed marketing program. Here are some examples of our work.

We Love
This Work

Shoe Carnival
Rag & Bone

News & Insights

Our point of view challenges assumptions, celebrates fresh ideas, and creates conversation.

20: Sep 2018

Finding A Marketing Measurement Plan That Drives Change

Marketers are inundated with tools, indicators, and options for measuring campaign performance. In some sense, we’re beholden to the recent torrent...
27: Jul 2018

Loyalty is more than marketing, it's a mindset

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it...
23: Jul 2018

Back-To-School Requires Multifaceted Messaging to Impact Customers

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the...

Take a Look Around.

Our People

Experienced, informed and just plain fun to work with. We’re more than trusted advisors. We’ll become an extension of your team.

  • Jeff Sopko

    President of Insights & Marketing

    Jeff leads a team of smart, ambitious people who continually develop winning ideas. With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams.

  • Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Evan Magliocca

    Brand Marketing Manager

    Evan leads Baesman’s brand direction, content strategy, communications and product partnerships.
    Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands.
    Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

  • Carlyn Smith

    Account Director

    Carlyn specializes in digital strategy, execution management and technology integrations to enhance and optimize client programs. Previously Carlyn worked for one of the world's largest email service providers, Experian CheetahMail supporting enterprise-level retailers.
  • Tara Menon

    Senior Data Analyst

    Tara analyzes customer data patterns and produces customer insights that are the foundation for client strategies. Prior to joining Baesman, Tara was a senior marketing analyst at Alliance Data Systems, where she optimized client campaigns and life cycle journeys through data analysis. Tara is a graduate of Miami University of Ohio.
  • Katie Huesman

    Account Manager

    Katie drives cross-channel CRM and loyalty initiatives for Baesman including data analysis, campaign strategy and marketing execution. Prior to joining Baesman, Katie managed CRM campaigns for DSW. She’s a Columbus native and graduated from the University of Dayton.
  • Sharon Barr

    SQL Database Administrator

    Sharon is responsible for maintaining, configuring and modeling enterprise-level customer data. She has more than 17 years in the industry working for clients ranging from retail to banking. Previous clients include the Ohio Department of Education, Antigua Commercial Bank and Bank of St. Lucia.
  • Andy Sorenson

    Account Manager, Email Services

    Andy specializes in email account services from strategic planning to segmentation and analysis. Previously, Andy was a Marketing Specialist for Lands’ End focused on clicks to bricks program management and direct digital marketing. Andy received his B.A. as a marketing major from the University of Wisconsin-Whitewater
  • Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

  • Brad Hughes

    Senior Data Analyst

    Brad is responsible for retail marketing analysis, testing methodology and advanced analytics for Baesman’s clients. He has more than 10 years of experience working across multiple industries including retail and insurance. Previously, Brad has worked for Nordstrom’s, DISH Network and Great American Insurance. He graduated from the University of Colorado with a Master’s degree in economics.
  • Morgan Conklin

    Director, Business Development

    Morgan drives Baesman’s growth by consulting with brands to identify how our experts can build ROI and attain marketing objectives.
    She has more than 10 years in the retail industry with brands such as Nike and Ralph Lauren.
    Morgan received a B.A. from the University of Central Florida and her Juris Doctor from the University of Florida.

  • Gabrielle Clark

    Account Manager

    Gabrielle specializes in insights, analysis and strategic planning. Her role at Baesman focuses on loyalty program management to support cross-channel client initiatives that drive customer engagement. Previously Gabrielle served as an account manager at Alliance Data Card Services where she managed the Victoria’s Secret Angel Card program. She graduated from the University of Cincinnati with a degree in communications and marketing.
  • Becca Logan

    Account Manager

    With more than five years of experience in client services, Becca brings expertise in strategic marketing and operations management to Baesman where she is responsible for cross-channel program management. Prior to joining the team Becca was an account Manager at Alliance Data Systems. Becca has worked with leading retailers including Wayfair, Overstock.com and Bed, Bath & Beyond. She is a graduate of Indiana University.
  • Anastasia Markova

    Graphic Designer

    As a graphic designer at Baesman, Anastasia focuses on email design, illustration and branding for clients. She graduated with a degree in graphic design from Kuban State University in Russia. She most recently created illustrations, covers and layouts for Columbus-based 614 Media Group including 614 Magazine, Stock & Barrel and 1870 Magazine.
  • Jay Myser

    Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.
  • Jeff Sopko

    Jeff Sopko

    President of Insights & Marketing

    Jeff leads a team of smart, ambitious people who continually develop winning ideas. With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams.

  • Kim Welther

    Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • Susan Stein

    Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Evan Magliocca

    Evan Magliocca

    Brand Marketing Manager

    Evan leads Baesman’s brand direction, content strategy, communications and product partnerships.
    Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands.
    Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

  • Carlyn Smith

    Carlyn Smith

    Account Director

    Carlyn specializes in digital strategy, execution management and technology integrations to enhance and optimize client programs. Previously Carlyn worked for one of the world's largest email service providers, Experian CheetahMail supporting enterprise-level retailers.
  • Tara Menon

    Tara Menon

    Senior Data Analyst

    Tara analyzes customer data patterns and produces customer insights that are the foundation for client strategies. Prior to joining Baesman, Tara was a senior marketing analyst at Alliance Data Systems, where she optimized client campaigns and life cycle journeys through data analysis. Tara is a graduate of Miami University of Ohio.
  • Katie Huesman

    Katie Huesman

    Account Manager

    Katie drives cross-channel CRM and loyalty initiatives for Baesman including data analysis, campaign strategy and marketing execution. Prior to joining Baesman, Katie managed CRM campaigns for DSW. She’s a Columbus native and graduated from the University of Dayton.
  • Sharon Barr

    Sharon Barr

    SQL Database Administrator

    Sharon is responsible for maintaining, configuring and modeling enterprise-level customer data. She has more than 17 years in the industry working for clients ranging from retail to banking. Previous clients include the Ohio Department of Education, Antigua Commercial Bank and Bank of St. Lucia.
  • Andy Sorenson

    Andy Sorenson

    Account Manager, Email Services

    Andy specializes in email account services from strategic planning to segmentation and analysis. Previously, Andy was a Marketing Specialist for Lands’ End focused on clicks to bricks program management and direct digital marketing. Andy received his B.A. as a marketing major from the University of Wisconsin-Whitewater
  • Chris Davis

    Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

  • Brad Hughes

    Brad Hughes

    Senior Data Analyst

    Brad is responsible for retail marketing analysis, testing methodology and advanced analytics for Baesman’s clients. He has more than 10 years of experience working across multiple industries including retail and insurance. Previously, Brad has worked for Nordstrom’s, DISH Network and Great American Insurance. He graduated from the University of Colorado with a Master’s degree in economics.
  • Morgan Conklin

    Morgan Conklin

    Director, Business Development

    Morgan drives Baesman’s growth by consulting with brands to identify how our experts can build ROI and attain marketing objectives.
    She has more than 10 years in the retail industry with brands such as Nike and Ralph Lauren.
    Morgan received a B.A. from the University of Central Florida and her Juris Doctor from the University of Florida.

  • Gabrielle Clark

    Gabrielle Clark

    Account Manager

    Gabrielle specializes in insights, analysis and strategic planning. Her role at Baesman focuses on loyalty program management to support cross-channel client initiatives that drive customer engagement. Previously Gabrielle served as an account manager at Alliance Data Card Services where she managed the Victoria’s Secret Angel Card program. She graduated from the University of Cincinnati with a degree in communications and marketing.
  • Becca Logan

    Becca Logan

    Account Manager

    With more than five years of experience in client services, Becca brings expertise in strategic marketing and operations management to Baesman where she is responsible for cross-channel program management. Prior to joining the team Becca was an account Manager at Alliance Data Systems. Becca has worked with leading retailers including Wayfair, Overstock.com and Bed, Bath & Beyond. She is a graduate of Indiana University.
  • Anastasia Markova

    Anastasia Markova

    Graphic Designer

    As a graphic designer at Baesman, Anastasia focuses on email design, illustration and branding for clients. She graduated with a degree in graphic design from Kuban State University in Russia. She most recently created illustrations, covers and layouts for Columbus-based 614 Media Group including 614 Magazine, Stock & Barrel and 1870 Magazine.
  • Jay Myser

    Jay Myser

    Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.

Our Space

THIS IS WHERE WE GEEK OUT.

An open environment designed for ideation, serious number crunching, campaign monitoring, and collaboration.

Career Opportunities