We love to organize it, manage it, streamline it. Because that’s the key to doing more with it later. When data is cleaned, integrated, and accessible, you’ll see your customers in entirely new ways.
IT departments are great at managing technology. But customer data? Not so much. We’re experts at the heavy lifting. We extract, transform, and host mountains of customer and transactional data. Structured or unstructured, we protect data for some of the world’s best known brands, ensuring it’s secure and easy to access, analyze, and put to work.
Good data leads to increased program participation
Chances are good your customer knowledge is spread across an array of spreadsheets, databases and other digital stockpiles. Before we dive into analysis, we organize and structure your data so it’s relational, safe, and easy to access. Then we fill in critical missing data points so it’s up to date, and ready to deploy against your marketing goals.
Information shouldn't be siloed. But it usually is. And that makes it hard to get a holistic view of each customer. We build bridges between data sets, disparate systems, and third-party applications. This is the only way to truly create a single view of the customer so behaviors and information can be compared and analyzed in entirely new ways.
Real data verified by real people. We use SQL database and SAS analytics to create marketing transactional views and drive marketing strategy.
Industry standard practices. Baesman data hosting and management meet all Direct Marketing Association (DMA) standards.