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CRM & Loyalty

Smart Marketing. Beautiful Results.

Baesman brings customer data and insights to life through our fact-based approach. We help you understand your customer at a more personal level to create cross-channel campaigns focused on proving results, not just telling you. We’re smart, targeted and we go where the data takes us. We’ll show you the true potential of your customer.

How We Make a Difference

Closing The Gap

As former brand-side marketers, we understand the challenges you face every day. We can help you right away, with minimal disruption and maximum impact. We operate as an extension of your team, providing solutions specific to your objectives.

Data-Driven Marketing

Leading brands trust Baesman. We create marketing campaigns to drive significant shifts in shopping behavior and improve ROI. Because when a brand connects with customers, great things happen.

Executing Our Craft.

Behold the art and science of the perfectly timed, executed, and analyzed marketing program. Here are some examples of our work.

We Love
This Work

Shoe Carnival
Rag & Bone

News & Insights

Our point of view challenges assumptions, celebrates fresh ideas, and creates conversation.

14: Jan 2019

Time, Effort & Expertise Impede Personalization

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and...
08: Jan 2019

BAESMAN INSIGHTS & MARKETING WINS CHIEF MARKETER TOP 200 AGENCIES AWARD

Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2019 for the second consecutive year by Chief Marketer...
10: Dec 2018

Here's Why Loyalty Needs to Break the Rules

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to...

Take a Look Around.

Our People

Experienced, informed and just plain fun to work with. We’re more than trusted advisors. We’ll become an extension of your team.

  • Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Ashley Holmes

    Director of Marketing

    Ashley has been a marketer and trusted partner to clients for 15 years. She leads Baesman’s marketing efforts to build awareness and grow business all while ensuring clients understand the true value that Baesman can offer. Her experience ranges from healthcare advertising to influencer marketing, but what remains consistent is her commitment to her team and her clients. Ashley’s a dedicated wife, loving mom, loyal friend, lover of music, and enthused reader.

  • John Bellestri

    Lead Application and Database Developer

    John is the Lead Developer at the Baesman Group and has over 20 years of experience in development of database, web, and client-server solutions. In addition to his development skillset, John has a wide knowledge of servers, storage, and networking which enables him to deliver solutions that are scalable and exceed client expectations. His favorite quote: “The right results come from the right approach.”

  • Carlyn Smith

    Director, Marketing Operations & Client Success

    Carlyn specializes in digital strategy, execution management and technology integrations to enhance and optimize client programs. Previously Carlyn worked for one of the world's largest email service providers, Experian CheetahMail supporting enterprise-level retailers.

  • Sharon Barr

    SQL Database Administrator

    Sharon is responsible for maintaining, configuring and modeling enterprise-level customer data. She has more than 17 years in the industry working for clients ranging from retail to banking. Previous clients include the Ohio Department of Education, Antigua Commercial Bank and Bank of St. Lucia.

  • Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

  • Clarie Becker

    Marketing Specialist

    Claire is committed to helping clients achieve high quality results through her strong attention to detail and always keeping the client’s end goal in mind. As a Marketing Specialist, Claire collaborates with both clients and Baesman team members to lead the execution of CRM marketing programs. Claire has always loved being in fast-paced environments that are dedicated to making their partner’s business grow stronger.

  • Brad Hughes

    Senior Data Analyst

    Brad is responsible for retail marketing analysis, testing methodology and advanced analytics for Baesman’s clients. He has more than 10 years of experience working across multiple industries including retail and insurance. Previously, Brad has worked for Nordstrom’s, DISH Network and Great American Insurance. He graduated from the University of Colorado with a Master’s degree in economics.

  • Jenn Emery

    Senior Account Manager

    Jenn specializes in customer marketing insights and operations. Her role focuses on customer insights and direct mail to achieve client goals. Jenn has always been in the retail space, prior to her current role she worked at Bath & Body Works, Victoria’s Secret and Jeni’s Splendid Ice Cream.

  • Jay Myser

    Senior Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.

  • Kim Welther

    Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • Susan Stein

    Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Ashley Holmes

    Ashley Holmes

    Director of Marketing

    Ashley has been a marketer and trusted partner to clients for 15 years. She leads Baesman’s marketing efforts to build awareness and grow business all while ensuring clients understand the true value that Baesman can offer. Her experience ranges from healthcare advertising to influencer marketing, but what remains consistent is her commitment to her team and her clients. Ashley’s a dedicated wife, loving mom, loyal friend, lover of music, and enthused reader.

  • John Bellestri

    John Bellestri

    Lead Application and Database Developer

    John is the Lead Developer at the Baesman Group and has over 20 years of experience in development of database, web, and client-server solutions. In addition to his development skillset, John has a wide knowledge of servers, storage, and networking which enables him to deliver solutions that are scalable and exceed client expectations. His favorite quote: “The right results come from the right approach.”

  • Carlyn Smith

    Carlyn Smith

    Director, Marketing Operations & Client Success

    Carlyn specializes in digital strategy, execution management and technology integrations to enhance and optimize client programs. Previously Carlyn worked for one of the world's largest email service providers, Experian CheetahMail supporting enterprise-level retailers.

  • Sharon Barr

    Sharon Barr

    SQL Database Administrator

    Sharon is responsible for maintaining, configuring and modeling enterprise-level customer data. She has more than 17 years in the industry working for clients ranging from retail to banking. Previous clients include the Ohio Department of Education, Antigua Commercial Bank and Bank of St. Lucia.

  • Chris Davis

    Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

  • Clarie Becker

    Clarie Becker

    Marketing Specialist

    Claire is committed to helping clients achieve high quality results through her strong attention to detail and always keeping the client’s end goal in mind. As a Marketing Specialist, Claire collaborates with both clients and Baesman team members to lead the execution of CRM marketing programs. Claire has always loved being in fast-paced environments that are dedicated to making their partner’s business grow stronger.

  • Brad Hughes

    Brad Hughes

    Senior Data Analyst

    Brad is responsible for retail marketing analysis, testing methodology and advanced analytics for Baesman’s clients. He has more than 10 years of experience working across multiple industries including retail and insurance. Previously, Brad has worked for Nordstrom’s, DISH Network and Great American Insurance. He graduated from the University of Colorado with a Master’s degree in economics.

  • Jenn Emery

    Jenn Emery

    Senior Account Manager

    Jenn specializes in customer marketing insights and operations. Her role focuses on customer insights and direct mail to achieve client goals. Jenn has always been in the retail space, prior to her current role she worked at Bath & Body Works, Victoria’s Secret and Jeni’s Splendid Ice Cream.

  • Jay Myser

    Jay Myser

    Senior Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.

Our Space

THIS IS WHERE WE GEEK OUT.

An open environment designed for ideation, serious number crunching, campaign monitoring, and collaboration.

Career Opportunities