American Girl is one of the nation’s most iconic brands with a passionate following of moms and daughters that spans generations. American Girl partnered with Baesman to create a loyalty program that matched their customer’s passion and engagement through unique experiences and hard benefits.
The Baesman team performed an in-depth analysis focusing on data-driven customer behavior, personalization, and financial viability. The program delivered the incremental gains, engagement and acquisition the American Girl team desired across multiple channels.

In fact, the program delivered 20% of its year 1 enrollment in the first month.