Baesman tackled the hurdles of launching a DTC business, starting with a CRM program designed to database customers through omnichannel strategies to understand consumer path to purchase.

In addition, Rag & Bone wanted to understand their customer’s behavior. Baesman produced a customer profile, providing a comprehensive transactional analysis of Rag & Bone’s consumer.

Rag & Bone’s customer profile was the foundation driving increased sales, new customers and reactivating lapsed customers through direct mail.

The result was a 15% campaign lift in customer acquisition with a 50% increase in customer data capture.