So many options for reaching your customers. And so many ways to get it not quite right. At Baesman, this risk is unacceptable. We know how to plan, launch, monitor, and assess marketing campaigns that put customers in motion. And get better with each iteration. Our dedicated team covers it all— from design services and printed communications to email and digital data support, we work hard to ensure your campaign is executed seamlessly.
There’s more to an effective email campaign than you may realize. Planning. Testing. Segmentation. Automation. We meld industry trends, best practices, and business goals so your customers can’t help but click “open.” Then we monitor response and evolve the program to be even more effective.
Direct mail is alive and well, and Baesman can help you maximize your campaign circulation. We identify what portion of your mailing should be house versus prospect, and which offer fits your brand’s budget and drives the desired response. We’ll even show you which house customers to mail for the best ROI. Combine this with our proprietary acquisition strategy and you’ll be amazed at the results.
Shops 4.2 times
Direct mail programs can be costly so your direct mail pieces have to work. That’s why we offer format design development to maximize the effectiveness of your programs—from size, format, cost, postage options, message, and call-to-action, we make sure your direct mail campaigns are working for you and not against you.
You don’t have time to worry about list pulls and file preparation—you’ve got a marketing department to run. We seamlessly pull campaign-specific files based on the desired model or campaign strategy. Your house file and acquisition customers are compiled and ready to go after we put them through the rigors of data hygiene and deduplication.
Turn the selfie into a solution. Baesman has partnered with ReadyPulse to offer patented self-service technology that allows you to surface relevant, high-quality, and authorized user-generated content from your brand’s digital influencers and transform it into shoppable experiences right on your eCommerce pages. As a digital marketer, you can quickly associate your products with brand-relevant UGC through catalog integration in a variety of configurable display options. Ask us for a demo—it’s an amazing new way to increase social referrals, online engagement, and eCommerce conversions.
Everyone knows it’s cheaper to keep a customer than earn a new one. That’s why loyalty programs are so critical to the customer life cycle. We’ll help you develop rewards and other programs that recognize your best customers, generate sales, and feed you analytics that deepen your understanding of your most active brand loyalists.
Our process recognizes, rewards, and influences profitable subscriber behavior. We take an in-depth look at customer shopping behavior, channel preferences, and preferred methods of communication to get program strategy right from the start.
Our flexible loyalty management system seamlessly integrates member data from any source to ensure customer information is personalized and up-to-date across any channel.
Our team of loyalty strategists and data analysts help create program KPIs, insights, and measurement criteria at each stage of the loyalty lifecycle to ensure the growth and profitability of your loyalty program.