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Loyalty Services

Our loyalty services form new and deeper connections that foster member growth and incremental sales.

We call this loyalty evolved, and it’s a data-driven, incremental approach for acquiring, engaging, and growing your most valuable customers. Baesman focuses on core metrics to drive measurable loyalty. This is more than a technical platform; it’s a hands-on, collaborative approach to migrate customers and shift behavior. It’s not based on intuition or guesswork.

Our Loyalty ProgramsAre Different By Design.

We assess your brand’s objectives, readiness and stakeholder alignment. It’s a unique, consultative approach.


Data analysis and insights reveal customer potential, member migration opportunity, industry benchmarks, segmentation, and more. We show you the real potential of your customer.


We create a fully customized program built on a foundation of data and objectives and outline strategies for success.


Seeing is believing. We validate our findings through financial modeling and recommend steps and a full-service strategy for measurement.

Program Strategy

Effective loyalty programs are built around your customer and objectives. We dig into purchase behavior, identify KPI’s and use them to create a knowledge-driven model for loyalty based on your unique customer and brand goals.

Program Strategy Outcomes

Brand Objectives
KPI Development
Competitive Audit
Data Audit
Technology Readiness
Customer Sentiment
Data Readiness
Program Design
Financial Model
Stakeholder Interviews
Customer Experience

Platform & Technology

Finally — a tool both IT and marketing can love. Say goodbye to programs dictated (and limited) by your platform. Our SaaS-based technology is API-driven, highly configurable, and easy to use.

Platform Features

  • Integrates easily with almost any technology or POS
  • SQL Database with flexibility of batch or API data transfer
  • Fully documented REST API available to each brand to meet their unique needs
  • Member Engagement Portal - allows customer to define their loyalty relationship with the brand
  • Management of every customer, transaction, points and certificates
  • Real-time, customized reporting and dashboards
  • Customized to any metrics for any department
  • Hosted in a private data center or within Microsoft Azure

Scalable, flexible infrastructure with seamless integrations.

Common API Connectors

Epicor / Aptos
Micros Systems
NCR Counterpoint
Microsoft Azure
SAS Business Analytics
Business Objects
ExactTarget / Salesforce
Oracle Responsys
Bronto Netsuite
IBM Websphere Commerce
Adobe Experience Cloud
Oracle ATG
Bazaar Voice

Implementation and Program Management

Say goodbye to the headaches of implementation. We have a tenured account team providing seasoned marketing support and program execution that can stand up programs in as little as 90 days.


First we assign an account team consisting of both marketers and technologists to stand up your program suited to your objectives and brand goals.

Implementation happens in three easy steps:

01 We Identify
  • Business rules
  • Tiers & Program structure
  • Data Schema
  • Rewards and issuance frequency
  • Reporting requirements
02 We Construct
  • Hosting environment
  • Databases and portals
  • Design and program layout
  • Dashboards and reporting functions
  • API changes
  • Customer Experience
  • Lifecycle Journey
03 We Execute
  • Data validation
  • Finalized reporting
  • User training
  • Program launch


Customer loyalty is built on constant evolution. We test and learn, shift with customer expectations and embrace the most current technology available.

Implementation & Program Management Outcomes

Program Optimization
Testing & Learning
Member Engagement
Enrollment Strategies
Seasonal Planning
KPI's & Measurement
Full-Service Execution

When a Brand Creates a Loyal Customer, Great Things Happen.

Baesman is unparalleled when it comes to building customer loyalty. Together we redesigned Hibbett Rewards and optimized our customer experience. Baesman's fact based approach has aligned the customer and the Hibbett brand while producing immediate results.

The Baesman team is results-oriented, they don’t take anything for granted. They give us the insights, strategies and measurement we need for success on every campaign.

20% of year one enrollment within the first month
Download the Case Study


  • Drive customer purchase frequency
  • Increase customer retention and program enrollment
  • Improve brand engagement across channels

Services Used

  • Customer Profile Analysis
  • Seasonal Planning & Optimization
  • Email Services
  • Loyalty Program Services
  • Measurement & ROI

Download the Full Case Study