10-minute POP Assessment
Time to Assess Your Approach to POP Displays!
How effective is your approach to POP displays? From creating your displays to getting them in stores on time and in great shape, there's a lot that goes into a winning POP strategy.
Take our assessment to evaluate your POP signage solutions and uncover possible areas for improvement. Maybe you could be saving time and money or boosting the quality of your displays by tweaking your approach or by forming a new POP partnership.
Be sure to keep your answers as realistic as possible for the most accurate insights. Let's get started!
When was the last time you had a comprehensive review of your substrates and printing techniques?
POP Assessment
Within the last year
More than one year ago
Never
Are you using the right printing technology?
POP Assessment
Yes
No
Unsure
What percent of your signage arrives at your stores damaged?
POP Assessment
Less than 5%
Less than 20%
More than 20%
How often does your store lose signage because it’s placed in the back and never found?
POP Assessment
Always
Sometimes
Never
How do your stores replenish?
POP Assessment
Call or email the vendor
Call HQ
Order from an online storefront
Are you aware of dimensional (DIM) weight factor with freight, and are you using the smallest cartons when kit packing?
POP Assessment
Yes
No
Unsure
Are you shipping the right signs to the right stores through store attribution?
POP Assessment
Yes
No
Unsure
Are you having quality issues when it comes to kit packing?
POP Assessment
Yes
No
Unsure
Are you getting all the signs in the right box and shipped to the right stores?
POP Assessment
Yes
No
Unsure
Do you receive automated tracking reports?
POP Assessment
Yes
No
Unsure
Do you use warehousing and fulfillment to replenish?
POP Assessment
Yes, we do it internally
Yes, we have a vendor partner
No
Have you secured your signage substrates for the next 12 months?
POP Assessment
Yes
No
Unsure
Are you struggling with color consistency across multiple print technologies (G7 certified)?
POP Assessment
Yes
No
Unsure
Is your vendor centrally located to reduce freight costs?
POP Assessment
Yes
No
Unsure
Are you using your in-store date to choose the appropriate freight service (e.g., overnight, ground, FedEx, UPS, DHL)?
POP Assessment
Yes
No
Unsure
Overall health:
Lots of Opportunities
POP Assessment
Recommendation: Get a professional printing and fulfillment review to maximize your speed and reduce errors and costs.
Good job! You understand the value point-of-purchase (POP) marketing brings to your bottom line and know you need to have signs delivered at the speed of retail. That said, there are opportunities to reduce errors, decrease damaged materials, and increase on-time shipments so that your stores are fully stocked with signage when and where you need it. We recommend working with an experienced vendor partner like Baesman, who can do a full audit, maximize your efficiencies, and simplify what can feel like an overwhelming, complex process.
Here are some next steps to consider:
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Get a full audit to identify opportunities.
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Take an in-depth look into your kit packing. Are you using custom packaging to reduce damage and shipping costs?
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Investigate your printing processes. Are you using the correct printing method for the size and color management of your POP displays (e.g., digital, offset, silk screening)?
Check out our blog to learn more about how POP customization can work for you!
Overall health:
On Your Way
POP Assessment
Recommendation: Work with a partner to get an audit and identify small opportunities that provide maximum efficiencies.
Nicely done—we’re seriously impressed! You’ve done your homework and are likely using various methods for your point-of-purchase (POP) displays, such as identifying the right printing process or taking steps to get your displays to stores on time. However, you could make some slight adjustments to bring major efficiencies, including faster shipping, less damage, and big savings on freight costs.
Here are some next steps to consider:
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Conduct a mini audit to identify efficiencies and opportunities across all POP areas.
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Review your color consistency, printing methods, and overall fulfillment processes.
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Take an in-depth look into your tracking and reporting opportunities.
Check out our blog to learn more about how POP customization can work for you!
Overall health:
Rock Star Status
POP Assessment
Recommendation: Secure signage substrates for the future and optimize your mailing costs.
Good job! You understand the value of data, and you have collected important data points on your customers.
However, there are many opportunities to put your data to work. We recommend an in-depth customer profile analysis to help you better understand your customers and predict future behavior.
Check out our blog to learn more about how POP customization can work for you!