These key insights were then leveraged to roll out a strategic email and direct mail marketing plan. The initial result? A remarkable 200% increase in response rates in just one direct mail campaign and a 23% lift in online bookings. Today, Stanley Steemer has a much better understanding of what works, what doesn’t, and how much return they receive on each marketing spend.
A CLEAN SWEEP
Stanley Steemer had no problem deploying multiple campaigns per year, but they lacked the ability to analyze the metrics necessary to gauge performance.
With a partnership in place, Stanley Steemer asked us to develop a concise, organized CRM strategy and execution plan that suited their unique needs regarding each branch and franchise locations’ specific goals, budgets, and capabilities. We started by upgrading and streamlining the Stanley Steemer customer database. Next we created a profile analysis that illustrated a clear view of the customer and key opportunities in the purchasing lifecycle.
Actionable Insights
Project Goals
Integrate customer data into SAS environment
Analyze customer spending behavior and produce actionable insights
Align corporate and franchise email and direct mail programs
Generate timely analytics and campaign reporting
Establish program KPIs and seasonal adjustment strategies
Grow customer database
200%
200% lift in response rates in just one campaign with Baesman
23%
Baesman email strategy and execution drove a 23% increase in online booking.
Baesman is a truly reliable and trusted partner. We can always count on them to provide effective, highly-targeted and cost-effective marketing strategies that have consistently outperformed our previous programs.
Justin Bates:
President, Stanley Steemer
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