As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech stack—not just as a group of tools, but as a connected ecosystem that powers your entire marketing strategy.
Whether you’re focusing on lead generation, customer engagement, or improving open rates, modernizing your stack is critical to success.
A marketing technology stack is the set of platforms and systems that support your marketing efforts—from data collection and lead nurturing to campaign automation and cross-channel execution.
The best stacks are:
An effective email marketing campaign begins with customer insight. To fuel your stack, you’ll need real-time data from multiple marketing channels:
At the center of it all? Your Customer Data Platform (CDP)—a vital marketing tool for unifying this data.
A CDP gathers and cleans data from across channels to create a single, actionable customer profile. It helps brands:
Popular CDPs: Segment, mParticle, BlueConic
Baesman Tip: Clean pipelines and strong governance are essential. A CDP is only as effective as the data it receives.
Your Customer Relationship Management (CRM) system adds depth by layering in:
This context fuels smarter personalization across digital marketing efforts.
Baesman Tip: Keep your CRM and CDP in sync to avoid data silos.
Your Email Service Provider (ESP) should go beyond batch-and-blast. It’s the engine behind personalized, automated email marketing campaigns.
Look for tools with:
Popular ESPs: Klaviyo, Salesforce Marketing Cloud, Iterable, Listrak
Baesman Tip: Don’t just evaluate ESPs by feature lists. Choose based on your brand’s data maturity, marketing goals, and integration needs.
AI brings unmatched precision to marketing automation. It helps:
These tools increase efficiency and boost open rates without sacrificing creativity.
Top tools to watch: Moveable Ink
Baesman Tip: Use AI to enhance strategy, not replace it. Creativity, brand voice, and empathy are still key to high-performing email content.
With the right tech stack, your campaigns can span every marketing channel and drive stronger customer engagement:
A powerful stack isn’t defined by how many tools you have—but how well they work together. Seamless integrations ensure your marketing efforts flow smoothly and data stays consistent.
Use:
Disconnected tools are holding teams back. If you want to create seamless, personalized experiences and scale your email marketing strategy, it’s time to modernize.
Here’s what to prioritize:
Whether you're rethinking your ESP, adding AI, or upgrading your CRM—your marketing automation strategy needs a strong foundation.
At Baesman, we are a tech-agnostic integrator, helping brands connect the dots between platforms, channels, and data sources. Our goal is to ensure your systems work together seamlessly so customer data flows both ways, results are measurable, and you can close the loop to inform and evolve your strategy. Whether you’re working with a new ESP, CDP, or predictive tool, we help you get the most out of your stack without being tied to a single platform.