Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV.
Forever, most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it.
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The Retail Reckoning: How to Survive the Digital Revolution
In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted.
There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail.
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You’re a retailer. Why do you feel like a fulfillment company?
Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete.
Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers.
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Baesman Insights & Marketing Wins Spot on Chief Marketer 200
Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program.
The latest in its stable of industry-defining awards, the association for customer loyalty issued the first-ever edition of the Loyalty360 Top 10 Awards.
Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season.
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more.
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Finding A Marketing Measurement Plan That Drives Change
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands.
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Baesman Insights & Marketing Wins Chief Marketer Top 200 Agencies Award
