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What Is Variable Data Printing? A Simple Guide to Personalized Print

Variable data printing is a digital printing method that personalizes each printed piece using customer data. Brands use it to create personalized direct mail campaigns with customized text, images,...

How Hibbett Built a Customer-First CRM Strategy That Delivers Results

At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...

Customer Loyalty Marketing: How to Turn Engagement Into Revenue

Customer loyalty marketing helps brands increase repeat purchases, improve customer retention, and grow customer lifetime value through personalized engagement across digital and physical channels....

EDDM Mailing: How Local Businesses Use It to Drive Foot Traffic

EDDM mailing helps local businesses reach every home in a targeted geographic area without needing a customer mailing list. By using USPS Every Door Direct Mail strategically, brands can increase...

Customer Loyalty Analytics: How to Measure and Improve Retention

Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer...

The Cost of Inconsistent Branding and How Web-to-Print Fixes It

Why Brand Consistency Matters More Than Ever Customers interact with brands across more channels than ever before. They receive emails, browse websites, engage with social media, open direct mail...

Mailers: Why Print Still Plays a Critical Role in Modern Marketing

Mailers still play a critical role in modern marketing because they create physical, measurable customer engagement that digital channels alone cannot replicate. Today’s direct mail campaigns combine...

Customer Loyalty Strategies: How Leading Brands Build Long-Term Relationships

Customer loyalty strategies help brands increase retention, strengthen repeat purchase behavior, and improve long-term customer value through personalized and connected experiences. Today’s leading...

EDDM Postcards: How to Design Mail That Gets Noticed

EDDM postcards work best when the design is clear, visually strong, and focused on one specific customer action. Brands that combine strong creative, personalization, and measurable response...

Martech Stack Overload: How to Choose the Tools That Actually Improve Execution

Marketing teams have access to more technology than ever before. From email and SMS platforms to customer data solutions, analytics tools, loyalty systems, and direct mail automation, the modern...

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