Point-of purchase (POP) displays are a popular marketing tool to encourage impulse buys at the point of purchase. Learn more about POP displays and why they should be a critical piece of the puzzle in any retailer’s visual marketing strategy.
You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment of thought, you decide to give the product a try.
As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically over the last few years. There are many reasons for this, but the most important one is that consumers are no longer loyal to companies in the same way they used to be.
Rewards and loyalty programs are common in the business world, but they have only been around in the healthcare industry for a short time. As the need to boost patient and member loyalty has grown in recent years, more hospitals and health insurance companies have begun to explore the idea of implementing personalized rewards programs and loyalty strategies to benefit their customers and their...
Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering and how it will benefit them.
Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in?
No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that personalization ideal a reality?
Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part of any successful email campaign is personalization. Learn why personalization matters and how you can start implementing it today.
Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most of your email marketing so you can grow your customer base and boost revenue!
Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and print is a key element of engagement marketing. The more exciting and interesting your print marketing materials, the better your customers’ experience with your...