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How Do Customers Feel About Sharing Personal Data with Brands?

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting...

Customer Analytics: Understanding the Voice of the Customer

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and...

Wait a Minute, Mr. Postman! Postage Tips to Maximize Your Direct Mail Budget

If you want to make the most of your marketing budget, direct mail should be part of your strategy. This tried-and-true marketing channel is shown to have an impressive return on investment (ROI)....

3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...

Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail...

How to Get Deeper Engagement with Your Direct Mail

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes lighting up...

First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

Comparing Direct Mail Marketing to Email and SMS in 2023

As you plan your marketing campaigns, don’t count direct mail out! You may be surprised at how direct mail stacks up against other direct marketing channels. Ultimately, a multichannel approach can...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

How to Choose the Right Loyalty Platform for Your Business

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty platform?...

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