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First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

Comparing Direct Mail Marketing to Email and SMS in 2023

As you plan your marketing campaigns, don’t count direct mail out! You may be surprised at how direct mail stacks up against other direct marketing channels. Ultimately, a multichannel approach can...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

How to Choose the Right Loyalty Platform for Your Business

You’ve put extensive thought, research, and dollars into your customer loyalty strategies. Now it’s time to execute your ideas. Ready to waste all that effort by choosing a crummy loyalty platform?...

5 Myths About Direct Mail

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022,...

Direct Mail: Higher Response Rates and Customer Engagement!

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some fundamentals...

4 Considerations When Choosing a Direct Mail Solution

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.

SMS or Email Marketing: Which One Is Best for Your Business?

To text or to email—that is the question.

What You Need to Know About HIPAA-Compliant Marketing

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare...

5 Must-Haves to Look for in a Loyalty Platform Provider

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them coming back to...

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