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Building a More Sustainable Loyalty Program

Fleet Feet partnered with Baesman to redesign its loyalty program, reducing costs while creating more meaningful benefits for customers.

Fleet Feet's existing loyalty program had a high funding rate and lacked differentiated benefits for its most valuable customers. The brand needed a more sustainable model and greater clarity around the program's impact.

Baesman analyzed Fleet Feet's customer and spend data to identify opportunities for a more sustainable funding model. The result was a tiered loyalty program that lowered costs while reallocating funds toward additional customer benefits.

Brand growth

The Results

Lower Costs. Stronger Engagement.

Lowered Funding Rate

New Customer Benefits

Improve order accuracyKPI Goals Achieved

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