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FRANCHISED BUSINESS

Make personalized marketing the strongest link in your chain.

The franchise business is one of the most diverse sectors in our economy. Where else is there such a unique mix of businesses owned and operated individually, or in groups, or at the corporate level? Yet they all need the same thing: marketing that speaks to their local markets. And encourages customers to return again and again.

This is where our CRM and customer loyalty marketing services are so effective. We help franchise managers improve their email, text, and direct mail communications so offers are more personal and localized. At the same time, we help corporate operations print and fulfill in-store graphics and other elements so the master brand is strong and consistent

Some ways we help

In-Store Signage Done Right
In-Store Signage Done Right

Beautiful in-store signage and branding, delivered on time and undamaged.

Customized Local Marketing
Customized Local Marketing

Give franchisees control with web-enabled, print-on-demand marketing materials.

Systems Integration
Systems Integration

We build systems that work with yours to simplify the purchase and payment of marketing materials for franchisees.

Helping You Scale
Helping You Scale

Streamlining the marketing supply chain for individual stores, large ownership groups, and the home office.

What's your challenge?

Franchise marketing is complicated and varies from region to region. We get it – and we’re here to help.

 

Personalized marketing is tricky – you need a plan.

Imagine a marketing campaign that goes beyond name, gender, and location to reflect a deeper connection with your customer: their lifestyle, hobbies, past purchases, and other characteristics. We personalize your marketing across direct mail, email, and SMS using sophisticated CRM and analytics. The result: increased responses to messages that are unique and relevant.

You want to give more control to individual stores.

This is what print-on-demand allows you to do: put effective, localized marketing materials into the hands of your franchisees. We build easy-to-use portals that encourage them to get creative – and grow their business.

You need customers who can’t wait to come back.

Our customer loyalty programs do more than encourage your best customers to return. They also help you build smarter, more detailed lists, based on preferences, patterns, and more, so your marketing gets better and more precise over time.  Show them you’re paying attention, anticipating their needs, and celebrating their milestones. The result is a customer you know more deeply, and one who knows that you value them.

Outcomes
The key to loyalty? Intuition.

Intuition is Baesman’s proprietary, award-winning loyalty technology platform. We use it to dig into purchase behavior, stakeholder goals, and brand sentiment, then use those insights to create a knowledge-based model for loyalty. Best of all, we customize it to fit your existing CRM systems.

What do we mean by One-to-One?

Picture a non-profit campaign that goes beyond name, gender, and location to reflect a deeper connection with your audience: their lifestyle, hobbies, past giving, and other defining characteristics. Baesman’s data programmers can transform your marketing data into increased responses through personalized, one-to-one mailers and email that are unique and relevant.

Fulfillment headaches relieved

Intelligent warehousing means no more inventory nightmares. And software is the key. Our warehousing management system requires all signs to be scanned when picked and packed, which helps us achieve a consistent 99.99 accuracy rate. Hundreds of shipping, logistics, and inventory reports help you manage your fulfillment program and control costs. From individual brick-and-mortar spend to your total cost, it’s all there.

“The Baesman team always puts our best interests first, and we’ve seen a tremendous amount of growth and customer engagement in our CRM program since we started working with them.”

Justin Bates:
President Stanley Steemer

Big brands. Big successes.

These are just a few of the clients we’ve helped grow business, strengthen branding, and simplify complex marketing. We would love to see your story here.

138%
Active buyers increased 138% in just one year.
20%
20% of year-one enrollment within the first month.
500k
$500,000 in savings after just one year using our new printing methods.

Even more happy customers

FoodSaver logo
Honda logo
Reckitt logo
Stanley Steemer logo
Bibibop logo
Cava logo
Charley's logo
Dot Toros logo
Sbarro logo
Sweetgreen logo
Thirty-One logo
Wendy's logo
Zoe's Kitchen

Get to know your customers better.