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Turn shoppers into buyers. And buyers into champions.

The key to retail success: loyal customers who continue to buy. And that requires a steady, strategic stream of personalized offers to their mailboxes, inboxes, and mobile devices — at just the right time. And rewarding them with in-store experiences that look just as beautiful and on-brand as the programs that brought them in.

Baesman does all of this, and more, for some of the biggest brands in retail. We manage their customer database, print and distribute direct mail, produce and kit in-store signage — even package and fulfill product orders. Our full spectrum of end-to-end marketing services moves at the speed of retail.

 

Some ways we help

Build loyalty & engagement
Build loyalty & engagement

Our customer loyalty programs provide irresistible, year-round customer touches. Driven by our customer engagement strategy, backed by metrics, and real customer insights.

 

Pinpoint-personalized direct mail
Pinpoint-personalized direct mail

Show your customers you know and love them with beautiful direct mail that’s uniquely personalized and in home when it matters most.

Hassle-free store signage
Hassle-free store signage

No more dated store displays. Pixel-perfect sign kits, custom banners, interior and exterior store branding, window graphics, wall graphics, and other point-of-purchase items, perfectly packed and delivered.

 

Brand-right local marketing
Brand-right local marketing

Put the power of custom printing into the hands of store managers. Our custom Web-to-Print portals make it easy.

 

What's your challenge?

Nothing moves faster than retail. Seasonality, holidays, shifting trends — marketing strategy, planning and execution never ends. We’re here to help fix what isn’t working.

You need customers who can’t wait to come back.

You do that by speaking to them individually, showing them you’re paying attention, anticipating their needs, and celebrating their milestones. Our customer loyalty programs keep them buying – and help you build more detailed customer profiles of their preferences, patterns, and more. The result is a customer you know more deeply, and who knows you value them.

Your in-store signage is never quite right.

We know. It’s either late, arrives damaged, or missing signs. Good news: We’re experts at printing, kitting, packaging, and shipping visual marketing. In-store marketing helps drive conversion, and we deliver yours on time, on budget, whether it’s to five stores or 5,000. Our production pros will advise you on printing options that help you reduce costs and complexity. And our online ordering systems make it easy to replace signs or outfit new stores.  

You need affordable, one-to-one direct mail at speed. And scale.

Imagine a direct mail campaign that goes beyond name, address, and segmentation.  One that reflects a deeper connection with your customer: their lifestyle, hobbies, past purchases, and other defining characteristics. Our CRM team and data programmers will help you mine your marketing data and transform it into increased responses through personalized, one-to-one mailers that are unique and relevant. And our digital web printing will get it in-home faster and cheaper than you ever thought possible.

Outcomes
The key to loyalty? Intuition.

Intuition is Baesman’s proprietary, award-winning loyalty technology platform. We use it to dig into purchase behavior, stakeholder goals, and brand sentiment, then use those insights to create a knowledge-based model for loyalty. Best of all, we customize it to fit your existing CRM systems. 

Color consistency for your brand.

Our expert printing craftsmen and craftswomen oversee traditional offset, UV offset, digital, and grand format digital presses capable of tens of thousands of sheets per hour, 24 hours a day. We are G7-certified, maintaining strict quality control and color management across all printing methods. What we print will look beautiful and on-brand across all substrates and printing technologies. 

Fulfillment headaches relieved.

Intelligent warehousing means no more inventory nightmares. And software is the key. Our warehousing management system requires all signs to be scanned when picked and packed, which helps us achieve a consistent 99.99 accuracy rate. Hundreds of shipping, logistics, and inventory reports help you manage your fulfillment program and control costs. From individual store spend to your total cost, it’s all there. 

Baesman has played an integral role in successfully driving increased traffic to Polo Ralph Lauren Factory Stores. They are an essential partner.

John Doerson:
Director of Marketing at Polo Ralph Lauren

Big brands. Big successes.

A few of the retailers we’ve helped grow business, strengthen brand, and streamline complex marketing.

200k
Drove flagship opening week sales of $200,000.
50%
Reduced program, freight and warehousing costs by nearly 50%.
138%
Active buyers increased 138% in just one year.

Even more happy customers

Loft logo
kate spade logo
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Abercrombie & Fitch logo
DSW logo
Ann Taylor logo
Bath & Body Works logo
Crate & Barrel logo
Crocs logo
J. Crew logo
Petland logo
Ralph Lauren logo
Victoria's Secret logo
Pink logo
Williams-Sonoma logo
Big Lots logo
Carhartt logo
Lane Bryant logo
Ethan Allen logo
Kroger logo
Maurices logo
Micro Center
New York & Company logo
Omaha Steaks logo
Thirty-One logo
Vera Bradley logo
BJ's logo
Hibbet Sports logo
Show Carnival logo

Get to know your customers better.