Description

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct to customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.

This position requires an excellent collaborator, communicator and analytical mind with extensive knowledge of retail consumer data, database infrastructure, and agency delivery process management. The successful candidate is a problem solver in a fast-moving and highly diverse environment who will be able to handle multiple complex data driven projects across clients simultaneously while ensuring accuracy and on-time delivery. Ideal candidates must exercise domain expertise in retail customer marketing analytics, have a solid understanding of key retail marketing performance indicators, and be able to coordinate internally with Baesman client services team. This person also must be able to clearly articulate project requirements, results, and recommendations. The Data Analyst thrives on mining data to derive complex retail marketing strategies that meet client objectives, set clients apart from their competition, and deliver proven profitable and repeatable results. The candidate must have extensive experience in modeling/segmentation, advanced analytics, and can translate reporting into actionable insights. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely.

Requirements

• Retail Marketing Test Hypothesis and Methodology Development: Derive and design complex multi-channel retail marketing testing strategies that include data driven hypothesis and statistically relevant test design/methodology. Prepare back-test presentation where relevant to support business case for testing methodology.
• Retail Marketing Analysis: Provide analysis and “story” in support of standard campaign reporting, including trends, anomalies, testing results and key insights. Develop and present actionable future campaign strategy recommendations based on these findings as well as recommendations for additional deep dive reporting to validate hypothesis.
• Advanced Analytics: Work to identify and develop meaningful segmentation strategies for retail clients based on customer behavior. Develop segmentation validation and testing strategy and update/refresh based on ongoing results. Ability to design statistical modeling methodology in support of client marketing goals and objectives and drive model build on behalf of the client.
• Quality Control & Process Improvement: Develop and/or maintain processes and procedures that assure flawless strategy development, execution, reporting, and analysis of marketing campaigns. Maintain and improve upon existing quality control standards. Propose enhancements to audit and streamline strategy development, reporting and analysis processes.
• Collaboration and Communication: Ability to work closely with Account Managers to develop strategy and reporting in support of client goals. Must be able to communicate openly across all levels of the business.

QUALIFICATIONS:
• 5-7 years of retail strategy and analytical experience, BA or BS in a related field, MBA a plus
• Experience with direct to consumer marketing, customer insights, and analytics. Strong quantitative, analytical and problem-solving skills. Knowledge of marketing database systems.
• High proficiency in SAS & SQL is a must. SAS Enterprise Guide and statistical certification is a plus.
• Excellent attention to detail. Ability to identify and diagnose strategic data inconsistencies and errors given that majority of client data pulls from multiple disparate sources.
• Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize, seamlessly communicating the required changes and impacts to all effected party

Benefits

Baesman Group, Inc. offers a complete benefits package to full-time employees. Our package includes medical, dental, vision, 401(K); company-paid short and long-term disability and life insurance; profit sharing; (8) paid holidays, paid time off and much more! EOE

Description

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct to customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.

In this position, you will be responsible for all for all aspects of CRM marketing from strategy through execution and analysis. The ideal candidate for this position must be a dynamic individual who has energy, enthusiasm, and an ongoing commitment to achieving high quality results and thrives on working in a fast-paced, challenging environment. This position requires you to communicate and coordinate final solution strategy, work together to develop implementation plan, and keep all team members informed of project status, while applying your industry and consultative expertise in analytics, direct marketing best practice and customer contact management. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:
• Serve as project lead on execution of CRM campaigns including: planning, communication to the team, QC and executing with excellence
• QC/approve all campaigns to ensure that the creative, copy and functionality are correct
• Responsible for planning and executing CRM/Loyalty marketing calendar
• Collaborate effectively with internal partners, clients and 3rd party vendors throughout the execution of each campaign
• Review tactical execution of campaigns to assure expected strategic results are achieved and provide client ROI and campaign hindsight’s on those tactics
• Make recommendations to client around strategy and approach, always keeping pulse on industry leaders and making key program changes
• Identify, monitor and analyze metrics for each campaign
• Assist in managing expectations and communications with client(s)
• Stay current with industry standards and best practices
• Assist in other marketing projects/initiatives as necessary
• Work with internal departments to support marketing efforts

Requirements

MINIMUM REQUIREMENTS INCLUDE:
• Demonstrate project management skills with the ability to meet tight deadlines
• Ability to prioritize and multi-task
• Exceptional attention to detail
• Knowledge/background of email, digital & direct marketing
• Demonstrated analytical and problem solving skills
• Exposure to retail loyalty marketing and/or direct marketing is a plus
• Familiarity with Loyalty platforms is a plus
• Proficient experience using a web-based user interface
• Self motivated with the ability to work collaboratively and independently when necessary
• Demonstrated analytical skills and familiarity with measurement tools that monitor standard email campaign results
• Strong communication skills
• Demonstrated proactive thinker
• Ability to understand overall business objectives and make accurate, thoughtful decisions

EXPERIENCE:
• Minimum 5-7 years of experience in a CRM or Loyalty strategy position
• Bachelor's Degree
• Project Management experience

Benefits

Baesman Group, Inc. offers a complete benefits package to full-time employees. Our package includes medical, dental, vision, 401(K); company-paid short and long-term disability and life insurance; profit sharing; (8) paid holidays, paid time off and much more! EOE

Description

Baesman Group has an excellent opportunity for someone wanting a career with a first class printing and marketing company. We work with the top national retailers, universities, hospitality and Fortune 500 companies. We continue to break records from previous years and are still growing. We are currently looking for Kitting & Assembly Associates for 2nd shift to provide hand bindery and packing functions including kit packing, finished goods assembly, and projects that cannot be completed through automated means. Candidates for this position must be able to stand for long periods of time and regularly move/lift 25 lbs, sometimes 50 lbs. We provide on-the-job training and development.

Essential Duties and Responsibilities:
Various duties including inserting, hand matching, slip sheeting, collating, counting, punching out, gluing, folding, taping, stocking tables, kit building, taping cartons, labeling cartons and placing on skids, and completing load tags
• Use and care of tape machine
• Use of manual pallet jack
• Collate in proper sequence
• Restock collations on tables correctly
• Sort mail
• Pack and finish skids to include delivery to shipping
• Fold and glue
• Other duties as assigned

Requirements

• High School Diploma or equivalent (GED)
• Ability to read and interpret instructions/specifications of a job
• Previous warehouse and/or assembly line experience is preferred, but not required

Benefits

We offer full-time team members an excellent pay and benefits package including, but not limited to, medical, dental, vision, 401(K), profit sharing, company-paid short and long term disability and life insurance, paid time off, 8 paid holidays and more!

Baesman has been in business for over 67 years and is a PIA Best Workplace in America award winner.

Baesman is an Equal Opportunity Employer.