Description

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct to customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.

In this position, you will be responsible for all aspects of Loyalty marketing from strategy through execution and analysis. The ideal candidate for this position must be a dynamic individual who has energy, enthusiasm, and an ongoing commitment to achieving high-quality results and thrives on working in a fast-paced, challenging environment. This position requires you to communicate and coordinate the final solution strategy, work together to develop an implementation plan, and keep all team members informed of project status while applying your industry and consultative expertise in analytics, direct marketing best practice, and customer contact management. Must have a minimum of 5-7 years of experience in CRM / Loyalty strategy position to be considered for this role. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely in Ohio.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:
• Understand client’s loyalty needs and convert into a complete loyalty solution that includes program design, reward recommendations, analytics, ongoing program strategy, and ROI
• Analyze and Report financial model scenarios
• Lead working sessions and weekly touch bases of client timeline and deliverables for loyalty design with clients and all working teams
• Identify yearly KPIs to analyze, report, and optimize loyalty performance. Provide actionable recommendations and insights.
• Maintain in-depth knowledge of the loyalty trends, competitive insight, and new platform technologies. Providing thought leadership and loyalty expertise.
• Work with the database team to develop new loyalty solutions that solve loyalty challenges and evolve our technology.
• QC/approve all campaigns to ensure that the creative, copy and functionality are correct to execute with excellence
• Responsible for planning and executing Loyalty marketing calendar in alignment with client goals and program growth
• Assist in managing expectations and communications with client(s)
• Establish positive, trusting, and motivational relationships
• Assist in other marketing projects/initiatives as necessary
• Work with internal departments to support marketing efforts

Requirements

MINIMUM REQUIREMENTS INCLUDE:
• Demonstrate project management skills with the ability to meet tight deadlines
• Exposure to retail loyalty marketing and/or direct marketing is a must
• Familiarity with Loyalty platforms is a plus
• Ability to prioritize and multi-task
• Exceptional attention to detail
• Knowledge/background of Loyalty marketing
• Demonstrated analytical and problem-solving skills
• Proficient experience using a web-based user interface
• Self motivated with the ability to work collaboratively and independently when necessary
• Demonstrated analytical skills and familiarity with measurement tools that monitor standard email campaign results
• Strong communication skills
• Demonstrated proactive thinker
• Ability to understand overall business objectives and make accurate, thoughtful decisions

EXPERIENCE:
• Minimum 5-7 years of experience in a CRM or Loyalty strategy position
• Bachelor's Degree
• Project Management experience

Benefits

Baesman Group, Inc. offers a complete benefits package to full-time employees. Our package includes medical, dental, vision, 401(K) with a generous company match; company-paid short and long-term disability and life insurance; profit sharing; (8) paid holidays, paid time off and much more! Baesman has been in business for over 68 years and is a PIA Best Workplace in the Americas Award winner! EOE

Description

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct, and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct to customer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group’s printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.

Summary

This position requires an excellent collaborator, communicator, and analytical mind with extensive knowledge of retail consumer data, database infrastructure, and agency delivery process management. The successful candidate is a problem solver in a fast-moving and highly diverse environment who will be able to handle multiple complex data-driven projects across clients simultaneously while ensuring accuracy and on-time delivery. Ideal candidates must exercise domain expertise in retail customer marketing analytics, have a solid understanding of key retail marketing performance indicators, and be able to coordinate internally with the Baesman client services team. This person also must be able to clearly articulate project requirements, results, and recommendations. The Data Analyst thrives on mining data to derive complex retail marketing strategies that meet client objectives, set clients apart from their competition, and deliver proven profitable and repeatable results. The candidate must have extensive experience in modeling/segmentation, advanced analytics, and can translate reporting into actionable insights. Office space will be provided in our Hilliard, Ohio headquarters, but this position also qualifies for working remotely in Ohio as well.

Areas of focus include:
• Advanced Analytics: Work to identify and develop meaningful and actionable insights to support strategy development for client base. Develop segmentation validation and testing strategy and update/refresh based on ongoing results. Ability to design statistical modeling methodology in support of client marketing goals and objectives and drive model build on behalf of the client.
• Retail Marketing Test Hypothesis and Methodology Development: Derive and design complex multi-channel retail marketing testing strategies that include data driven hypothesis, statistically relevant test design/methodology. Prepare back-test presentation where relevant to support business case for testing methodology.
• Retail Marketing Analysis: Provide analysis and “story” in support of standard campaign reporting, including trends, anomalies, testing results and key insights. Develop and present actionable future campaign strategy recommendations based on these findings as well as recommendations for additional deep dive reporting to validate hypothesis.
• Quality Control & Process Improvement: Develop and/or maintain processes and procedures that assure flawless strategy development, execution, reporting, and analysis of marketing campaigns. Maintain and improve upon existing quality control standards. Propose enhancements to audit and streamline strategy development, reporting and analysis processes.
• Collaboration and Communication: Ability to work cross-functionally to develop strategy and reporting in support of client goals. Must be able to communicate openly across all levels of the business.

Requirements

Qualifications, Experience and Education:
• 7 to 10 years work experience, 5 years of retail experience and 5 to 7 years of analytical experience, BA or BS in a related field, MBA a plus
• Independent thinker with the ability to develop an idea into a project with measurable and actionable impacts
• Must have the ability to use visualization tools to describe complex analytical findings
• Strong quantitative, analytical, and problem-solving skills. Knowledge of marketing database systems.
• High proficiency in SAS & SQL is a must. SAS Enterprise Guide and statistical certification is a plus.
• Excellent attention to detail.
• Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors, and timelines. Ability to reprioritize, seamlessly communicating the required changes and impacts to all effected party.

Benefits

Baesman Group, Inc. offers a complete benefits package to full-time employees. Our package includes medical, dental, vision, 401(K) with a generous company match; company-paid short and long-term disability and life insurance; profit sharing; (8) paid holidays, paid time off, and much more! Baesman has been in business for over 68 years and is a PIA Best Workplace in America Award winner! EOE

Description

Under the direction of the CEO, the Vice President, Operations provides leadership and direction to all production departments including production control, purchasing, estimating, planning, prepress, press, bindery, mailing, fulfillment, shipping, digital printing, and facilities/maintenance. The VP, Operations actively participates as a member of the Senior Team in the development of corporate strategic goals and objectives, in accordance with Company direction and vision.

Essential Duties and Responsibilities:
• Plans and directs production and manufacturing priorities to meet our customers’ needs while ensuring efficient processes and low-cost operations.
• Analyzes production reporting information to determine root causes of non-conformances with respect to product quality and operational performance.
• Develops and implements operating methods and procedures designed increase efficiencies and improve product quality.
• Researches and recommends new equipment and processes intended to grow sales, improve quality, and achieve higher levels of efficiency.
• Acts as Project Manager for all capital projects.
• Communicates effectively with employees in meetings and written format to review performance and introduce new operations or processes.
• Establishes objectives for the Operations Group and reviews performance against those objectives with the department managers on a regular basis.
• Provides the Senior Management Team with regular updates regarding the Operations Group objectives and performance against those objectives.
• Promotes continuous improvement throughout the company.
• Assists with on-boarding new customers and meets with existing customers to plan and review project performance.
• Works closely with Human Resources to recruit, train, and develop our employees with company objectives in mind.
• Works with Human Resources to review and recommend changes to terms and conditions of employment.
• Ensure company complies with environmental and safety regulations as required by City, State and Federal requirements.

Requirements

Minimum Requirements Include:
• Strong technical knowledge of print operations.
• Demonstrated ability to lead, manage, and develop a team and coaching to exceed expectations and holding people accountable for results.
• Expertise in business and management principles involved in strategic planning, production planning and methods and resources in a manufacturing operation.
• Financial acumen: ability to understand and use financial data to make sound business decisions.
• Solid working knowledge of operational and capital budgeting.
• Exceptional judgment and decision-making skills, never compromising product quality.
• Strong written and verbal communication skills.
• Strong negotiation skills.
• Proactive problem-solving ability

Experience:
• Bachelor’s degree in business or related field preferred.
• 10+ years related experience and/or training; or equivalent combination of education and experience.
• Security/sensitive data experience a plus
• Project Management experience
• Working knowledge of Outlook, Excel, Word and PowerPoint

Benefits

Baesman Group, Inc. offers a complete benefits package to full-time employees. Our package includes medical, dental, vision, 401(K) with a generous company match; company-paid short and long-term disability and life insurance; profit sharing; (8) paid holidays, paid time off and much more! Baesman has been in business for over 68 years and is a PIA Best Workplace in the America’s Award winner! EOE