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We get personal.

We understand why it matters. And how it helps you build lasting relationships.

We get it

In the world today, it can feel like we're all getting further apart. The ability to walk in someone else’s shoes seems like a lost art. It's true that understanding someone on a more personal level takes more focus and effort. But closer relationships are much more rewarding. For people. And for brands.

We're Baesman

The customer engagement experts. We get what it takes, and we have what it takes to help you connect the dots of customer engagement seamlessly from end to end.

We were born in retail, and we are uniquely built for brand/customer relationship building--from insightful, data-driven strategy and highly personalized printed and digital communications to fulfillment that’s smarter than ever before.

We get personal

We go beyond the superficial to find what customers really care about. We understand that a meaningful personal relationship means offering real value, being there at the right time and getting closer without being intrusive. And delivering on your promises. Again and again, without fail.

We get personal because it’s what we value. We believe in reaching goals together, supporting our teammates and marketing partners, working shoulder to shoulder with integrity and trust. Because only if you make the effort to understand someone’s worries and hopes can you help them reach their personal best.

Real Value
One Partner, Many Solutions

Our end-to-end services simplify campaign management, speed up execution, and lower your overall cost. On the front end, strategy and communication is more efficient; on the back end, performance is more visible because it was designed to be measured from the beginning. The result: faster, more personalized campaigns that tell you more about your customer’s needs and preferences than ever before.

Unmatched Data Security

Nothing is more precious than your customer data. Our platforms and services are secure, reliable, and proven, so you can trust that your data is safe with us. In fact, we’re approved to work with the largest healthcare and financial services organizations in the world. We adhere to all HIPAA regulations for the protection of PHI (personal health information), and all sensitive data we manage is encrypted. From penetration testing to annual audits, we do what it takes to keep your information secure, and we will not sell or transfer your customer data without your consent. Data sent to us stays with us.

Fully Integrated

As marketing evolves, connectivity is paramount. Whether or not you have that need today, you will have it in the future. Marketing integration with CRM, ecommerce, and social platforms is where the industry is going; taking advantage of it is essential to saving time and money, and providing personalized experiences. Good news: We're on the forefront of this. We've built integrations, automations, and data exchanges with Salesforce, Ariba, Oracle, Bronto, BlueCore, Adobe, VeraCore, Shopify, Marcon Central, Facebook, Instagram, Twitter, Pinterest, BazaarVoice, and others.

We take your success personally

Join us and achieve more than you ever thought possible.

Let's Talk

Meet the leadership and account teams

Experienced, informed, and just plain fun to work with.

Rod Baesman
CEO
Rod Baesman
: CEO

A graduate of Miami University, Rod is the third generation to lead this family business. He loves watching new associates work their way up and grow into a position they never thought possible. He spends his free time outdoors with his family playing tennis, snow skiing and recently he learned how to power paraglide. If Rod could tell his clients one thing, it would be “thank you.”

Tyler Baesman
President
Tyler Baesman
: President

Tyler’s been working for the family business for over two decades alongside his brother (and CEO), Rod. And he takes pride in cultivating relationships with clients so they stay happy and loyal. With his team, he works hard to turn clients’ challenges into successes—and to streamline the process as the clients’ needs change. When he’s not working, Tyler loves to bow hunt with his kids and spend time at his cabin in Athens, Ohio. “We work hard for our clients because we care about the relationship, not the invoice.”

Kim Welther
Vice President and General Manager, CRM & Loyalty
Kim Welther
: Vice President and General Manager, CRM & Loyalty

As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

Maribeth Mace
Vice President, Human Resources
Maribeth Mace
: Vice President, Human Resources

With more than 20 years of extensive experience in both human resources and office administration, Maribeth sees her first priority as providing the talent, tools and processes to better assist each and every team member within Baesman. She enjoys contributing back to the community by serving on several boards and volunteering at the local open shelter. Other passions include camping with her family, attending sporting events and live music concerts (aka Groupie).

Mark Pollex
Vice President of Finance
Mark Pollex
: Vice President of Finance

Mark graduated from The Ohio State University and has over 20 years of accounting leadership experience. He appreciates the challenge of identifying and solving problems. He enjoys helping his team grow and develop new skills over time. Outside of work Mark loves to watch his son participate in sports and spending time with his family going to movies, sporting events and volunteering at a food pantry.

Andrew Dawson
Vice President, Print Operations
Andrew Dawson
: Vice President, Print Operations

Andrew has been working in production and operation management for over 15 years, with 7 of those years spent in improvement and lead production. He is a hands-on leader who constantly pushes his team to achieve more than they thought was possible. Outside of work Andrew likes to spend time with his wife and three kids, he enjoys woodwork, hiking, and camping, as well as working on personal growth.

Jeremy Riga
Vice President, Technology
Jeremy Riga
: Vice President, Technology

Jeremy has been a technologist for 19 years and leads infrastructure, development, and IT initiatives across all of Baesman's divisions. He’s a husband, father, movie lover, and avid cyclist. He spends much of his time at Baesman connecting dots and ensuring that the company is leveraging technology in smart ways that solve customer challenges.

Rachel Iannarino
Vice President, Marketing & Client Experience
Rachel Iannarino
: Vice President, Marketing & Client Experience

With over two decades of marketing experience, Rachel has led marketing teams on both the client and marketing agency-side in the consumer goods, healthcare, interior design, and political industries. Her passion is creating insightful, thoughtful content that inspires marketers to think differently and achieve more than they thought possible. When she's not marketing, Rachel enjoys kayaking, reading, cooking, crafting, and spending time with her family and dog, Rosco.

Chris Snyder
Director of Client Services
Chris Snyder
: Director of Client Services

Chris has worked with some of America's best known brands in a variety of industries during his career. He is dedicated to providing reliable outcomes to client requests, whether they are simple or complicated. As Director of Client Services, Chris is responsible for leading Baesman's front end team to ensure that we communicate our customers' brand message to their target audience.
Outside of work, Chris likes spending time with friends and family, especially road vacations with his wife to see their two adult sons.

Susan Stein
Senior Director Data Analytics and Operations
Susan Stein
: Senior Director Data Analytics and Operations

Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

Cassie Preston
Director of Client Services CRM & Loyalty
Cassie Preston
: Director of Client Services CRM & Loyalty

As a Director of Client Services of the CRM and Loyalty division, Cassie enjoys combining data, environmental trends, and the elusive interests of today's consumers to create unmatched marketing strategies that help her brand partners meet their business goals. In her 15 years in the marketing industry, Cassie has worked with globally recognized retail brands including Victoria's Secret, Signet Jewelers, Gander Mountain, and Toys R Us to create lasting brand loyalists. When not working, she is a proud mother of two strong girls, who hope to one day take the world by storm with their bold goals, brave souls, and bright smiles.

Jenn Emery
Senior Account Manager
Jenn Emery
: Senior Account Manager

Jenn specializes in customer marketing insights and operations. Her role focuses on customer insights and direct mail to achieve client goals. Jenn has always been in the retail space, prior to her current role she worked at Bath & Body Works, Victoria’s Secret and Jeni’s Splendid Ice Cream.

Kristian Grizzell
Senior Account Manager
Kristian Grizzell
: Senior Account Manager

Kristian specializes in customer loyalty program marketing. By strategically using data analytics, Kristian helps her clients make smarter marketing decisions. Having spent over 15 years in the retail industry, she has spent the most recent eight years managing, launching, and enhancing retail credit loyalty programs.

Jim Hardy
Senior Account Director
Jim Hardy
: Senior Account Director

Jim has been with Baesman for over 15 years, and works tirelessly with his team to get even the most complex client projects done on time and on budget. He believes that the way to earn trust with clients is to prove it through the dedication he and his team have to quality and “making miracles happen.” Outside of work, he enjoys diving into DIY projects around his house, including light electrical and plumbing work.

Tracy Coulter
Account Director
Tracy Coulter
: Account Director

With over 30 years of experience in the print and marketing industry, Tracy has had a long history of working with clients to achieve their marketing goals. Her favorite part of her job is building long term relationships with her customers, and becoming an extension of their marketing and production teams. Her customers rely on her expertise and knowledge to help create a seamless process for execution of their marketing strategies and campaigns. “Baesman has a great team atmosphere. Every associate understands how critical their part of the process is to the overall project, and the quality and attention to detail is second to none.” Outside of work, Tracy enjoys spending time with her family, as well as leading a Girl Scout troop and her church Youth Group.

 

Tony Stewart
Account Director
Tony Stewart
: Account Director

Tony has spent over 30 years in Account Management and Marketing, working to elevate the customer experience while driving incremental sales through data driven insights. At Baesman, he strives to help customers maximize their investment in Print & Direct Mail by serving as a trusted advisor and partner in delivering highly impactful messaging. Tony is a lifelong musician and when not at work, can find him recording or playing music all around the Columbus area. 

Karla Cross
Account Manager
Karla Cross
: Account Manager

Helping her clients with their print marketing challenges is what Karla enjoys most about her work at Baesman. The collaborative approach to problem solving she shares with her coworkers makes a real difference their clients. Outside of work, Karla loves to golf with her husband and spend time with her daughters.

Brenda Keim
Account Director
Brenda Keim
: Account Director

With over 17 years serving clients in the print and logistics industry, Brenda is excited to provide solutions for a new range of clients. When she is not finding solutions for clients, Brenda enjoys spending time outdoors with her husband, 4 children, and dog.

Megan Kelly
Account Manager
Megan Kelly
: Account Manager

Helping her clients achieve more than they thought possible is what drives Megan every day. With over six years in the printing industry, she enjoys looking for efficiencies and ways to help her clients' vision shine. A proud graduate of Ohio University she enjoys golfing, fishing, and longboarding when she's not producing amazing work. 

Zach Baesman
Account Manager
Zach Baesman
: Account Manager

Zach is the first member of the fourth generation to start full-time at Baesman. He graduated from The Ohio State University in 2017 with a degree in Business Administration and a specialization in Human Resources. He worked for Cardinal Health and Mount Carmel Health System in the recruiting field before joining the Baesman team in December 2020. Zach enjoys bow hunting with his dad in Athens, OH as well as gaming with his friends. As an Account Manager, he values relationships and looks forward to interacting with our print partners every day.

Teresa Moya-Perez
Account Manager
Teresa Moya-Perez
: Account Manager

What Teresa loves most about working at Baesman are her coworkers who are knowledgeable and willing to do whatever it takes to ensure the client is happy. She holds two bachelor’s degrees from the University of Dayton, one in marketing and one in business leadership. Outside of work, Teresa enjoys spending time with her family and her dog. “I am involved in the client’s project from start to finish. I take pride in making sure that it’s produced correctly and on time, every time.”

Haedon Meyer
Account Manager
Haedon Meyer
: Account Manager

Haedon has 9 years of management experience in the print and production industry. What he enjoys most about being an Account Manager at Baesman is working with the team to problem solve and come up with ideas to enhance the customer’s experience. Every day presents a different challenge, and that makes it fun. Outside of work, he enjoys spending time with his family and dog.  He is also an avid fan of the Ohio State Buckeyes and the Columbus Blue Jackets.

Liz Robertson
Account Manager
Liz Robertson
: Account Manager

Liz strives to deliver a responsive customer service experience that’s satisfyingly accurate and fun. Whether providing creative or account management, her over thirty years in the Marketing trenches have helped shape her call to action, fully anticipating client needs. And she just can’t help herself when it comes to proofreading, so be prepared to have that “second set of eyes” on your print submissions. Outside Baesman, Liz has been involved in independent film, on both sides of the camera with credits on IMDb. She lives in Hilliard with two terrific guys—her husband Jeff and cat Hemingway.

Where it all happens

Enter a world designed for ideation, number crunching, campaign monitoring, skilled production, and collaboration.

We earn the awards. You see the results.

When you care this much, it shows in the work. And in the recognition from peers and partners alike.

Diversity

Our purpose is to help our teammates, clients, and stakeholders achieve more than they thought possible. We strive to achieve this through a diverse and inclusive team and supplier base. The unique backgrounds, perspectives, and experiences of our associates and partners create opportunities to learn from one another in unexpected ways and deliver our best for our clients.

We believe in an environment where every individual feels safe, respected, and valued for who they are and their contributions to Baesman Group. We’re committed to investing in, and creating equal opportunities for, people of all ethnicities, genders, ages, religions, identities, orientations, and life experiences.

Sustainability

Marketing is essential for any organization trying to reach an audience. This activity, by nature, also consumes energy and resources. So we work very hard to make our production, shipping, and day-to-day operations as efficient as possible. We make green-alternative materials (such as paper and inks) available to every client; we encourage our employees to be mindful of day-to-day consumption; we recycle as much as we are able (literally tons of it); and we continually review our business, print, and shipping practices for sustainability.

In fact, the targeted, highly personalized marketing we produce is itself a sustainable practice. With our highly precise program lists and deliverables, we’re able to pinpoint audiences and reduce excess materials and shipping.

Our values

We strive to be empathetic by understanding behavior on a more personal level. And to be inquisitive, insightful, and tenacious about analyzing and solving problems.

These are the key ideas that define the way we work and think.

Innovative

We never settle for the same old approach; we constantly seek new ways to bring innovation to every aspect of your customer marketing. This is about more than beautiful art direction and execution. It’s about a creative mindset in every aspect of what we do.

Curious

The best solutions are based on an acute understanding of you and your customers. We ask good questions and keep a constant watch on the industry horizon. Because there’s zero tolerance for easy answers or the status quo.

Tenacious

We get after it. We take pride in unearthing and advocating for the best ideas. We do whatever it takes to get it done. We won’t let you down.

Empathetic

Isn’t it what everyone wants – to be seen, heard, and understood? It’s a key to marketing and central to our relationship with you. We’re good listeners. The more we know about your goals, your audience, and where your company needs to go, the more we can help.

Honest

We love straight talk. Because honest communication isn’t just the right thing to do, it’s also more efficient. Honesty builds collaboration, lasting relationships, and results. We don’t work any other way.

We've worked with many marketing agencies but Baesman helped us understand our customers and their behaviors. Those insights are what led to the program transformation and improved results.

Sarah Sharp:
Vice President, Hibbett Sports