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Programs that create passionate customers. Built by marketers, for marketers.
Do much more with your data. Find, win, and retain the customers you want.
Fine-tune your strategy, streamline execution, and get more engagement.
Warehousing and shipping that’s smarter and more secure.
More personal than you thought possible. Printed and delivered with precision.
On-brand sign production and fulfillment, at the speed of retail.
Customize, order, print, and ship. From anywhere, any time.
Turn shoppers into buyers. And buyers into champions.
Tantalize fans and new diners alike with marketing and menus that sizzle.
Complete services for direct to consumer selling: marketing, packaging, and shipping.
Personalized marketing and kitting in a highly secure environment. MICR too!
Streamline your direct-marketing programs – for every franchisee.
Personalized member communications, secure and HIPAA compliant.
It’s all about relationships – and donations. We’ll help you grow both.
Deliver the right message to voters at the right time. End-to-end DM services.
See how we’ve helped clients in healthcare, fashion, franchise and more.
Smarter loyalty helped this icon engage customers and exceed goals.
Our digital storefront supplied POS signs and more for this pharma giant.
Scalable, better quality marketing at lower costs? See how we did it.
Data analysis drives higher customer acquisition for this fashion icon.
Our SOS system provided cheaper, faster, better POS fulfillment.
We helped them launch a direct to consumer operation — and drive sales.
See how we helped RL achieve a 60% jump in flagship opening-week sales.
Our refreshed loyalty program helped them double members — annually.
Metric analysis and a cleaner list drove huge campaign lifts.
It’s simple: We get personal. Here’s what that means.
We love people who bring energy and curiosity to work. Sound like you?

We get personal.

We understand why it matters. And how it helps you build lasting relationships.

We get it

In the world today, it can feel like we're all getting further apart. The ability to walk in someone else’s shoes seems like a lost art. It's true that understanding someone on a more personal level takes more focus and effort. But closer relationships are much more rewarding. For people. And for brands.

We're Baesman

The customer engagement experts. We get what it takes, and we have what it takes to help you connect the dots of customer engagement seamlessly from end to end.

We were born in retail, and we are uniquely built for brand/customer relationship building--from insightful, data-driven strategy and highly personalized printed and digital communications to fulfillment that’s smarter than ever before.

We get personal

We go beyond the superficial to find what customers really care about. We understand that a meaningful personal relationship means offering real value, being there at the right time and getting closer without being intrusive. And delivering on your promises. Again and again, without fail.

We get personal because it’s what we value. We believe in reaching goals together, supporting our teammates and marketing partners, working shoulder to shoulder with integrity and trust. Because only if you make the effort to understand someone’s worries and hopes can you help them reach their personal best.

Real Value
One Partner, Many Solutions

Our end-to-end services simplify campaign management, speed up execution, and lower your overall cost. On the front end, strategy and communication is more efficient; on the back end, performance is more visible because it was designed to be measured from the beginning. The result: faster, more personalized campaigns that tell you more about your customer’s needs and preferences than ever before.

Unmatched Data Security

Nothing is more precious than your customer data. Our platforms and services are secure, reliable, and proven, so you can trust that your data is safe with us. In fact, we’re approved to work with the largest healthcare and financial services organizations in the world. We adhere to all HIPAA regulations for the protection of PHI (personal health information), and all sensitive data we manage is encrypted. From penetration testing to annual audits, we do what it takes to keep your information secure, and we will not sell or transfer your customer data without your consent. Data sent to us stays with us.

Fully Integrated

As marketing evolves, connectivity is paramount. Whether or not you have that need today, you will have it in the future. Marketing integration with CRM, ecommerce, and social platforms is where the industry is going; taking advantage of it is essential to saving time and money, and providing personalized experiences. Good news: We're on the forefront of this. We've built integrations, automations, and data exchanges with Salesforce, Ariba, Oracle, Bronto, BlueCore, Adobe, VeraCore, Shopify, Marcon Central, Facebook, Instagram, Twitter, Pinterest, BazaarVoice, and others.

We take your success personally

Join us and achieve more than you ever thought possible.

Let's Talk

Meet the leadership and account teams

Experienced, informed, and just plain fun to work with.

Rod Baesman
CEO
Rod Baesman
: CEO

A graduate of Miami University, Rod is the third generation to lead this family business. He loves watching new associates work their way up and grow into a position they never thought possible. He spends his free time outdoors with his family playing tennis, snow skiing and recently he learned how to power paraglide. If Rod could tell his clients one thing, it would be “thank you.”

Tyler Baesman
President
Tyler Baesman
: President

Tyler’s been working for the family business for over two decades alongside his brother (and CEO), Rod. And he takes pride in cultivating relationships with clients so they stay happy and loyal. With his team, he works hard to turn clients’ challenges into successes—and to streamline the process as the clients’ needs change. When he’s not working, Tyler loves to bow hunt with his kids and spend time at his cabin in Athens, Ohio. “We work hard for our clients because we care about the relationship, not the invoice.”

Kim Welther
Vice President, CRM & Loyalty
Kim Welther
: Vice President, CRM & Loyalty

As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

Maribeth Mace
Vice President, Human Resources
Maribeth Mace
: Vice President, Human Resources

With more than 20 years of extensive experience in both human resources and office administration, Maribeth sees her first priority as providing the talent, tools and processes to better assist each and every team member within Baesman. She enjoys contributing back to the community by serving on several boards and volunteering at the local open shelter. Other passions include camping with her family, attending sporting events and live music concerts (aka Groupie).

Mark Pollex
Vice President of Finance
Mark Pollex
: Vice President of Finance

Mark graduated from The Ohio State University and has over 20 years of accounting leadership experience. He appreciates the challenge of identifying and solving problems. He enjoys helping his team grow and develop new skills over time. Outside of work Mark loves to watch his son participate in sports and spending time with his family going to movies, sporting events and volunteering at a food pantry.

Sam Ellett
Vice President, Print Operations
Sam Ellett
: Vice President, Print Operations

Sam has over 30 years of print operations experience.  He enjoys seeing his team accomplish things that they didn’t think possible.  Sam’s message to his team is to “think like your customer but act like the owner”.  In doing so, the customers’ expectations are achieved in the most efficient manner.  Sam likes to spend his free time with his family playing golf and enjoying the outdoors.

Jeremy Riga
Vice President, Technology
Jeremy Riga
: Vice President, Technology

Jeremy has been a technologist for 19 years and leads infrastructure, development, and IT initiatives across all of Baesman's divisions. He’s a husband, father, movie lover, and avid cyclist. He spends much of his time at Baesman connecting dots and ensuring that the company is leveraging technology in smart ways that solve customer challenges.

Susan Stein
Director, Data Analytics
Susan Stein
: Director, Data Analytics

Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

Jenn Emery
Senior Account Manager
Jenn Emery
: Senior Account Manager

Jenn specializes in customer marketing insights and operations. Her role focuses on customer insights and direct mail to achieve client goals. Jenn has always been in the retail space, prior to her current role she worked at Bath & Body Works, Victoria’s Secret and Jeni’s Splendid Ice Cream.

Jim Hardy
Senior Account Director
Jim Hardy
: Senior Account Director

Jim has been with Baesman for over 15 years, and works tirelessly with his team to get even the most complex client projects done on time and on budget. He believes that the way to earn trust with clients is to prove it through the dedication he and his team have to quality and “making miracles happen.” Outside of work, he enjoys diving into DIY projects around his house, including light electrical and plumbing work.

Tracy Coulter
Account Director
Tracy Coulter
: Account Director

With over 30 years of experience in the print and marketing industry, Tracy has had a long history of working with clients to achieve their marketing goals. Her favorite part of her job is building long term relationships with her customers, and becoming an extension of their marketing and production teams. Her customers rely on her expertise and knowledge to help create a seamless process for execution of their marketing strategies and campaigns. “Baesman has a great team atmosphere. Every associate understands how critical their part of the process is to the overall project, and the quality and attention to detail is second to none.” Outside of work, Tracy enjoys spending time with her family, as well as leading a Girl Scout troop and her church Youth Group.

 

Vicki Burke
Account Manager
Vicki Burke
: Account Manager

Vicki thrives on making her customers happy and does all she can to make sure expectations are met or exceeded every time. The extensive knowledge, collaboration and professionalism put into each and every job from start to finish is what she loves most about Baesman. "I'm constantly proud of and amazed by our teams. They take so much pride and work tirelessly to ensure the work leaving our building is perfection! They ROCK!" Vicki also enjoys running, traveling (wherever there’s sand or snow) and spending as much time as possible with family and friends.

 

Karla Cross
Account Manager
Karla Cross
: Account Manager

Helping her clients with their print marketing challenges is what Karla enjoys most about her work at Baesman. The collaborative approach to problem solving she shares with her coworkers makes a real difference their clients. Outside of work, Karla loves to golf with her husband and spend time with her daughters.

Brenda Keim
Account Director
Brenda Keim
: Account Director

With over 17 years serving clients in the print and logistics industry, Brenda is excited to provide solutions for a new range of clients. When she is not finding solutions for clients, Brenda enjoys spending time outdoors with her husband, 4 children, and dog.

Megan Kelly
Account Manager
Megan Kelly
: Account Manager

Helping her clients achieve more than they thought possible is what drives Megan every day. With over six years in the printing industry, she enjoys looking for efficiencies and ways to help her clients' vision shine. A proud graduate of Ohio University she enjoys golfing, fishing, and longboarding when she's not producing amazing work. 

Teresa Moya-Perez
Account Manager
Teresa Moya-Perez
: Account Manager

What Teresa loves most about working at Baesman are her coworkers who are knowledgeable and willing to do whatever it takes to ensure the client is happy. She holds two bachelor’s degrees from the University of Dayton, one in marketing and one in business leadership. Outside of work, Teresa enjoys spending time with her family and her dog. “I am involved in the client’s project from start to finish. I take pride in making sure that it’s produced correctly and on time, every time.”

Kristian Grizzell
Senior Account Manager
Kristian Grizzell
: Senior Account Manager

Kristian specializes in customer loyalty program marketing. By strategically using data analytics, Kristian helps her clients make smarter marketing decisions. Having spent over 15 years in the retail industry, she has spent the most recent eight years managing, launching, and enhancing retail credit loyalty programs.

Where it all happens

Enter a world designed for ideation, number crunching, campaign morning, skilled production, and collaboration.

We earn the awards. You see the results.

When you care this much, it shows in the work. And in the recognition from peers and partners alike.

Diversity

Our purpose is to help our teammates, clients, and stakeholders achieve more than they thought possible. We strive to achieve this through a diverse and inclusive team and supplier base. The unique backgrounds, perspectives, and experiences of our associates and partners create opportunities to learn from one another in unexpected ways and deliver our best for our clients.

We believe in an environment where every individual feels safe, respected, and valued for who they are and their contributions to Baesman Group. We’re committed to investing in, and creating equal opportunities for, people of all ethnicities, genders, ages, religions, identities, orientations, and life experiences.

Sustainability

Marketing is essential for any organization trying to reach an audience. This activity, by nature, also consumes energy and resources. So we work very hard to make our production, shipping, and day-to-day operations as efficient as possible. We make green-alternative materials (such as paper and inks) available to every client; we encourage our employees to be mindful of day-to-day consumption; we recycle as much as we are able (literally tons of it); and we continually review our business, print, and shipping practices for sustainability.

In fact, the targeted, highly personalized marketing we produce is itself a sustainable practice. With our highly precise program lists and deliverables, we’re able to pinpoint audiences and reduce excess materials and shipping.

Our values

We strive to be empathetic by understanding behavior on a more personal level. And to be inquisitive, insightful, and tenacious about analyzing and solving problems.

These are the key ideas that define the way we work and think.

Innovative

We never settle for the same old approach; we constantly seek new ways to bring innovation to every aspect of your customer marketing. This is about more than beautiful art direction and execution. It’s about a creative mindset in every aspect of what we do.

Curious

The best solutions are based on an acute understanding of you and your customers. We ask good questions and keep a constant watch on the industry horizon. Because there’s zero tolerance for easy answers or the status quo.

Tenacious

We get after it. We take pride in unearthing and advocating for the best ideas. We do whatever it takes to get it done. We won’t let you down.

Empathetic

Isn’t it what everyone wants – to be seen, heard, and understood? It’s a key to marketing and central to our relationship with you. We’re good listeners. The more we know about your goals, your audience, and where your company needs to go, the more we can help.

Honest

We love straight talk. Because honest communication isn’t just the right thing to do, it’s also more efficient. Honesty builds collaboration, lasting relationships, and results. We don’t work any other way.

We've worked with many marketing agencies but Baesman helped us understand our customers and their behaviors. Those insights are what led to the program transformation and improved results.

Sarah Sharp:
Vice President, Hibbett Sports