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Rag & Bone launched DTC to complement their wholesale strategy and build brand image.

We tackled the hurdles of  launching a DTC business, starting with a CRM program designed for database customers through omnichannel strategies to understand consumers’ path to purchase.

In addition, Rag & Bone wanted to know their customer’s behaviors. That’s why we created a customer profile, providing a comprehensive transactional analysis of Rag & Bone’s consumers.


Rag & Bone’s customer profile was the foundation driving increased sales, new customers, and reactivating lapsed customers through direct mail.

The result was a 15% campaign lift in customer acquisition with a 50% increase in customer data capture.


Consumer growth

Project Goals

Drive direct to consumer growth

Unify customer data

Cultivate a better view of the customer

Acquire new customers


15% lift in new customer revenue


50% increase in POS data capture


13% of sales attributed to reactivated lapsed buyers

Rag & Bone’s customer profile was the foundation driving increased sales, new customers, and reactivating lapsed customers through direct mail.

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