The Baesman team decided to implement a full-scale audit of their direct mail program and test different letter formats in various markets. We recommended that they increase personalization tactics by using variable data printing (VDP).
Using our technology, HNB is now able to print variable color images and text on both sides of their mailers. Lastly, we tested the size of the letter package envelopes and the letter stock weight to maximize cost efficiencies while increasing speed to market and decreasing postage/other mailing fees by utilizing VDP methods.
