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Baesman evaluated customer behavior, member sentiment, competitive programs, and financial projections to assess the viability of a paid tier. The analysis considered factors including spend, trip frequency, churn, engagement, costs, and potential revenue.
Evaluating the Potential of Paid Loyalty
The Vitamin Shoppe partnered with Baesman to evaluate its Healthy Awards loyalty program and determine whether a paid tier could increase engagement and profitability.
The Vitamin Shoppe wanted to explore whether adding a paid tier could enhance customer engagement and profitability while maintaining member satisfaction.
Brand growth
The Results
Data-Driven Decision
Program Optimization
Greater Profitability
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