Let’s Talk
Posts about

CRM & Analytics

Zero-Party Data vs. First-Party Data: What's the Difference and Why It Matters in 2026

Zero-party data is information a customer intentionally shares with a brand, like preferences or survey answers. First-party data is information a brand observes from customer behavior, like...

The complete guide to retention marketing channels

Retention marketing channels are the places a brand keeps talking to customers after the first purchase: email, SMS, direct mail, loyalty programs, branded merchandise and the digital touchpoints...

Customer Segmentation: Why First-Party Data Is What Makes Segments Actually Work

Customer segmentation is the practice of grouping customers by shared traits, behavior, or value so a brand can send relevant messaging instead of the same offer to everyone. The model a brand...

The 2026 State of Customer Loyalty report: what 160+ brand marketers are planning next

The 2026 State of Customer Loyalty report from Loyalty360 shows that brands aren't just running their loyalty programs anymore. They're rebuilding them. Based on more than 160 brand marketers, the...

The Revenue Leaks Hiding Between Lifecycle Stages

How Customer Lifecycle Analysis Helps Businesses Identify Hidden Opportunities for Growth Most businesses invest heavily in attracting new customers through advertising, email, and sales. But...

See Your Loyalty Program Through Customers' Eyes

For many brands, loyalty programs look great on paper. Enrollment numbers are growing, they are sending emails, rewards are available, and dashboards show active members. But there's one question...

Customer Acquisition: Combining Direct Mail and Email Strategies

How an integratedemail and direct mail acquisition strategy creates a seamless customer journey—from first touch to repeat purchase.

Smart Customer Acquisition: Combining Direct Mail and Email for Success

Acquiring new customers has never been more challenging. Consumers are exposed to thousands of marketing messages every day, digital advertising costs continue to rise, and attention spans are...

How Hibbett Built a Customer-First CRM Strategy That Delivers Results

At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...

Martech Stack Overload: How to Choose the Tools That Actually Improve Execution

Marketing teams have access to more technology than ever before. From email and SMS platforms to customer data solutions, analytics tools, loyalty systems, and direct mail automation, the modern...

Stay connected and subscribe today.