With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research shows people respond more to marketing messages and communications that are personalized to them.
CRM & Analytics
Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain customers, and enhance the overall customer experience.
How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that produce positive results. Plus, establishing a baseline will help you measure ROI as you implement new marketing strategies.
People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must better engage with their members and promote their healthy choices like preventative screenings and lifestyle changes through personalization.
Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive existing customers.
You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing customers coming back.
No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like demographics and interests.
Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need a strong strategy in place to make your data work for you.
Retail has some troubling storms brewing for the future.
Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the insights and analysis developed from data. Data only gets brands so far if they don’t have the insights and analysis to determine what all that data is really saying. An...