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CRM & Analytics

The Revenue Leaks Hiding Between Lifecycle Stages

How Customer Lifecycle Analysis Helps Businesses Identify Hidden Opportunities for Growth Most businesses invest heavily in attracting new customers through advertising, email, and sales. But...

See Your Loyalty Program Through Customers' Eyes

For many brands, loyalty programs look great on paper. Enrollment numbers are growing, they are sending emails, rewards are available, and dashboards show active members. But there's one question...

Customer Acquisition: Combining Direct Mail and Email Strategies

How an integratedemail and direct mail acquisition strategy creates a seamless customer journey—from first touch to repeat purchase.

Smart Customer Acquisition: Combining Direct Mail and Email for Success

Acquiring new customers has never been more challenging. Consumers are exposed to thousands of marketing messages every day, digital advertising costs continue to rise, and attention spans are...

How Hibbett Built a Customer-First CRM Strategy That Delivers Results

At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...

Martech Stack Overload: How to Choose the Tools That Actually Improve Execution

Marketing teams have access to more technology than ever before. From email and SMS platforms to customer data solutions, analytics tools, loyalty systems, and direct mail automation, the modern...

Why Your Journey Map Is Failing You and How to Fix It

Customer expectations have changed. People move between channels faster, expect more personalized experiences, and notice friction immediately. Yet many brands still use customer journey maps that...

Building a Data Strategy That Actually Works: A Brand-First Approach

For years, brands have been told the same thing: collect more data, buy more tools, and everything else will fall into place. It rarely works that way.

Customer Lifecycle Gaps Costing You Revenue

Most brands are chasing growth in the same places: acquisition spend, promotional calendars, and one-off campaigns.

Growth for Roofers: Email Strategies That Keep Crews Busy Year-Round

Roofing is one of the most time-sensitive home services there is. Storms don’t wait, damage worsens quickly, and homeowners often don’t know when to act—unless you remind them.

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