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The Baesman Advantage: Agency vs Internal Team
When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a...
Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition
If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...
3 Steps For a More Personalized Contact Strategy That Drives Revenue
With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing...
The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention
Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic...
Using AI and Predictive Analytics to Elevate Your Holiday Campaigns
As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer...
How Analytics-Driven Personalization Builds Loyalty in Mobile Apps
Mobile apps have become an essential tool for businesses aiming to cultivate loyal customers. Beyond simply providing convenience, they offer a platform for deeper engagement, relationship-building,...
What is Retention Marketing And How to Start
Attracting new customers is essential, but it's only one part of building a successful brand. To create a business that endures, companies need to look beyond one-time buyers and focus on cultivating...
Boost Holiday Sales with Personalized Marketing Strategies
As the holiday season approaches, businesses ramp up their marketing efforts to capture customer attention in a competitive landscape. One of the most effective ways to stand out during this time is...
Nurturing Customer Loyalty: A Guide to Retention Marketing
The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.