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Direct Mail

4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research shows people respond more to marketing messages and communications that are personalized to them. 

How to Find the Right Commercial Printer for You

Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice? 

What on Earth Is Variable Data Printing?

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. 

5 Things You Didn't Know About Variable Data Printing

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data printing, though, or even if you have, you may not know everything about this technology and just how valuable it can be in modern marketing campaigns. 

Direct Mailing List Rental? Yes, please!

Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We all know the heart of a successful direct mail campaign is a great mailing list. But did you know that a knowledgeable direct mail partner can increase your customer acquisition efforts by securing...

What Is Direct Mail Printing and Why Is It So Important?

Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral, you also need to think about printing. 

Everything You Need to Know About Personalized Direct Mail Solutions

Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient.  In this article, we cover the three main considerations for your direct mail campaigns so you can connect with your consumers. In order to maximize your ROI, you should find the right solutions for strategy, printing, and mailing.

3 Ways Direct Mail Printing Can Enhance Your Marketing Efforts

Digital marketing has earned its spot as a popular way of building brand awareness and connecting with your target audience, but digital marketing is by no means the only way you should be connecting with consumers. 

One Size Doesn’t Fit All: Personalize Direct Mail at Scale with Variable Data Printing

The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored with marketing messages that feel generic rather than tailored to them. 

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

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