Reach Your Ideal Customer with Targeted Direct Mail
A practical guide to understanding, targeting, and converting your best customers with data-driven direct mail.
News & Insights
Posts about
Direct Mail
Print Isn’t Dead - It’s Data-Driven: How Direct Mail Wins in a Digital World
In a world dominated by email, social media, and automation, it’s easy to assume traditional marketing channels are losing relevance. But one continues to defy expectations and outperform many...
What You Can Print and Distribute with our Web-to-Print Marketing Platform
For businesses with multiple locations, regional sales teams, or field personnel in the market every day, managing marketing materials can feel like a constant challenge. You need speed. You need...
If You’re Not Auditing Your Direct Mail, You’re Probably Overspending
If you’re already using direct mail, you know its power: it cuts through digital clutter, builds brand recognition, and drives response in ways email alone can’t. But even effective campaigns can be...
Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition
If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...
USPS Rate Hike 2025: What Marketers Need to Know and Plan For
At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...
The Resurgence of Direct Mail: Boosting Engagement and ROAS
In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...
Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond
In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your marketing...
Understanding USPS Informed Delivery: A Complete Guide
In the hustle and bustle of today's saturated advertising landscape, making your brand stand out is no small feat. However, a strategically executed omnichannel campaign has the potential to...
How To Improve Direct Mail Marketing Results
Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or maybe...