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Direct Mail

4 considerations when choosing a direct mail solution

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.

Stanley Steemer Increased Sales & Lifted Response Rates For Online Bookings

If you’re a brand looking for a way to improve customer communications, this is the post for you! You will learn how to fully optimize your business needs to compete with the big players in your...

5 Common Direct Mail Mistakes To Avoid

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering...

How To Create More Engaging Customer Experiences Through Print

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for...

How to Utilize Your CRM Data for Personalized Bank Marketing

Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their...

How to Retain Credit Union Members Through Personalized Marketing

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit...

4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...

How to Find the Right Commercial Printer for You

Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice? 

What on Earth Is Variable Data Printing?

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. 

5 Things You Didn't Know About Variable Data Printing

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data...

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