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Direct Mail

5 Common Direct Mail Mistakes To Avoid

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering and how it will benefit them.

How To Create More Engaging Customer Experiences Through Print

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for companies to engage with them, and print is a key element of engagement marketing. The more exciting and interesting your print marketing materials, the better your customers’ experience with your...

How to Utilize Your CRM Data for Personalized Bank Marketing

Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their financial service institutions. Banks need to make full use of their CRM data in order to deliver that personalization and remain competitive.

How to Retain Credit Union Members Through Personalized Marketing

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit unions can encourage their members to stick around for the long term through powerful personalization.

4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research shows people respond more to marketing messages and communications that are personalized to them. 

How to Find the Right Commercial Printer for You

Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice? 

What on Earth Is Variable Data Printing?

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. 

5 Things You Didn't Know About Variable Data Printing

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data printing, though, or even if you have, you may not know everything about this technology and just how valuable it can be in modern marketing campaigns. 

Direct Mailing List Rental? Yes, please!

Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We all know the heart of a successful direct mail campaign is a great mailing list. But did you know that a knowledgeable direct mail partner can increase your customer acquisition efforts by securing...

What Is Direct Mail Printing and Why Is It So Important?

Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral, you also need to think about printing. 

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