I'd like some more information
Programs that create passionate customers. Built by marketers, for marketers.
Do much more with your data. Find, win, and retain the customers you want.
Fine-tune your strategy, streamline execution, and get more engagement.
Warehousing and shipping that’s smarter and more secure.
More personal than you thought possible. Printed and delivered with precision.
On-brand sign production and fulfillment, at the speed of retail.
Customize, order, print, and ship. From anywhere, any time.
Turn shoppers into buyers. And buyers into champions.
Tantalize fans and new diners alike with marketing and menus that sizzle.
Complete services for direct to consumer selling: marketing, packaging, and shipping.
Personalized marketing and kitting in a highly secure environment. MICR too!
Streamline your direct-marketing programs – for every franchisee.
Personalized member communications, secure and HIPAA compliant.
It’s all about relationships – and donations. We’ll help you grow both.
Deliver the right message to voters at the right time. End-to-end DM services.
See how we’ve helped clients in healthcare, fashion, franchise and more.
Smarter loyalty helped this icon engage customers and exceed goals.
Our digital storefront supplied POS signs and more for this pharma giant.
Scalable, better quality marketing at lower costs? See how we did it.
Data analysis drives higher customer acquisition for this fashion icon.
Our SOS system provided cheaper, faster, better POS fulfillment.
We helped them launch a direct to consumer operation — and drive sales.
See how we helped RL achieve a 60% jump in flagship opening-week sales.
Our refreshed loyalty program helped them double members — annually.
Metric analysis and a cleaner list drove huge campaign lifts.
It’s simple: We get personal. Here’s what that means.
We love people who bring energy and curiosity to work. Sound like you?
Posts about

Direct Mail

One Size Doesn’t Fit All: Personalize Direct Mail at Scale with Variable Data Printing

The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored with marketing messages that feel generic rather than tailored to them. 

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

How to Implement an Effective Personalized Direct Mail Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and continues to be—a successful way of delivering the right message to the right audience at the right time. 

Direct Mail Gets Personal at Baesman with New Printing Technology

HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings.  The updated brand includes the new tagline “We get personal.” To exemplify this message, Baesman installed a state-of-the-art Truepress digital inkjet web, the latest in direct mail printing technology. This powerful addition makes personalized...

First class postcards: marketers paying too much.

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner, there is a better way to mail your 4.25 x 6 postcards. Postcards work well. Postcards are inexpensive as compared to self-mailers or letter packages. And, your marketing message is right there to...

Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now backtracking. These were mostly folks that thought they could bypass mailing in favor of electronic communications. But alas, email is losing steam and digital marketing only goes so far.   Millennials love...

Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer knows when you transact and what you bought. These little guys are expensive to produce relative to even the largest of postcards. So why do retailers mail hundreds of millions of these? Because...

Direct Mail Solutions: 4 Ways to Cut Your Postage Bill

As you know, most often the single largest cost to a direct mail piece is the postage. Often, the postage can dwarf the production costs. The most obvious way to save postage is to change the service level from first class to standard rates, but there are a number of ways to get the postage cost down another 20% and more, freeing up budget to increase the circulation or increase profitability...

Stay connected and subscribe today.