Posts about

Direct Mail

Wait a Minute, Mr. Postman! Postage Tips to Maximize Your Direct Mail Budget

If you want to make the most of your marketing budget, direct mail should be part of your strategy. This tried-and-true marketing channel is shown to have an impressive return on investment (ROI)....

Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!

Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail...

5 Myths About Direct Mail

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022,...

Direct Mail: Higher Response Rates and Customer Engagement!

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some fundamentals...

4 Considerations When Choosing a Direct Mail Solution

Think direct mail is a thing of the past? Think again: Direct mail marketing is still highly effective and can help you level-up your marketing efforts in a big way.

Stanley Steemer Increased Sales & Lifted Response Rates For Online Bookings

If you’re a brand looking for a way to improve customer communications, this is the post for you! You will learn how to fully optimize your business needs to compete with the big players in your...

5 Common Direct Mail Mistakes To Avoid

Direct mail is a great way to get people's attention, and you only have about 8 seconds to make that happen. In those few seconds, your prospects need to be able to understand what you’re offering...

How To Create More Engaging Customer Experiences Through Print

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for...

How to Utilize Your CRM Data for Personalized Bank Marketing

Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their...

How to Retain Credit Union Members Through Personalized Marketing

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit...

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