For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning customer loyalty is a greater challenge today, it is possible with the right approach and a focus on building a brand that actually engages customers.
People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must better engage with their members and promote their healthy choices like preventative screenings and lifestyle changes through personalization.
Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive existing customers.
Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.
You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing customers coming back.
Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than acquiring new customers.
Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever when it comes to creating a meaningful connection with your customers and growing your business.
By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to build brand-specific loyalty programs aspiring to increase repeat purchases and the lifetime value of their customers. Through rewards, promotions, special offers, events, and more retail marketers are...
Retail has some troubling storms brewing for the future.
There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to loyalty for stability during a time defined by vacillating ideas, restless customers and volatile technologies. Given the variable state of retail, the pressure on loyalty is warranted. It’s one of...