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Loyalty Programs

How to Keep Holiday Shoppers Coming Back in 2026

Every brand loves the surge of new customers that comes with the holiday season. New records fill your CRM, your site traffic spikes, and your team is focused on a strong fourth quarter. The key to...

Transforming Loyalty Programs: Fleet Feet's Data-Driven Success

Fleet Feet found that improving a loyalty program doesn’t need a complete change. It just needs a smarter strategy and a better understanding of customer value. However, many brands have old program...

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

Loyalty isn’t something you buy, it’s something you build.

Print Isn’t Dead - It’s Data-Driven: How Direct Mail Wins in a Digital World

In a world dominated by email, social media, and automation, it’s easy to assume traditional marketing channels are losing relevance. But one continues to defy expectations and outperform many...

Black Friday Cyber Monday Loyalty Strategies: Retain Holiday Shoppers

The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts making it harder for...

Holiday Loyalty: How Exclusive Rewards Drive Engagement and Sales

The holidays are a make-or-break season for brands. With inboxes full, shoppers stretched thin, and competitors everywhere contending for attention, loyalty programs need to step up. When done right,...

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they can...

Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every decision you make...

The Future Email Marketing Tech Stack: How to Build a Smarter System

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech...

The Baesman Advantage: Agency vs Internal Team

When you want to grow your marketing, improve customer experience, or solve business problems, you face an important question. Should you hire someone to work in your company, or should you use a...

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