As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically over the last few years. There are many reasons for this, but the most important one is that consumers are no longer loyal to companies in the same way they used to be.
Rewards and loyalty programs are common in the business world, but they have only been around in the healthcare industry for a short time. As the need to boost patient and member loyalty has grown in recent years, more hospitals and health insurance companies have begun to explore the idea of implementing personalized rewards programs and loyalty strategies to benefit their customers and their...
For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning customer loyalty is a greater challenge today, it is possible with the right approach and a focus on building a brand that actually engages customers.
People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must better engage with their members and promote their healthy choices like preventative screenings and lifestyle changes through personalization.
Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive existing customers.
Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.
You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing customers coming back.
Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than acquiring new customers.
Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever when it comes to creating a meaningful connection with your customers and growing your business.
By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to build brand-specific loyalty programs aspiring to increase repeat purchases and the lifetime value of their customers. Through rewards, promotions, special offers, events, and more retail marketers are...