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Retail

Holiday Marketing Trends in 2023: Strategies to Elevate Your Brand

The holiday season is not just a time for festive cheer; it's also a prime opportunity for brands to boost their sales and connect with their customers. As brands gear up for a season marked by...

Trend Alert: Innovative POP Displays - Captivate & Sell!

At Baesman Group, we're focused on customer engagement techniques and committed to staying at the forefront of industry trends. That's why we're excited to share some insights into the latest trends...

Personal Touches Matter: The Art of Personalization That Truly Impacts

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication,...

Autumn Marketing Makeover: Maximizing Your Fall Direct Mail Strategy

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to reaching your...

Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track...

How to Start a Direct Mail Campaign

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience effectively. Direct...

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave 🌊of personalized...

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...

First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

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