In today's healthcare industry, it's crucial for providers to keep patients happy to keep them coming back and attract new ones. As healthcare services continue to evolve, providers are turning to...
In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience effectively. Direct...
Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare...
Rewards and loyalty programs are common in the business world, but they have only been around in the healthcare industry for a short time. As the need to boost patient and member loyalty has grown in...
When open enrollment is around the corner, health insurance companies need to consider how they’ll attract new members to grow their member base. With many insurance carriers and policies to choose...
People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must...
Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...