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Web to Print

One Size Doesn’t Fit All: Personalize Direct Mail at Scale with Variable Data Printing

The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored with marketing messages that feel generic rather than tailored to them. 

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

How to Implement an Effective Personalized Direct Mail Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and continues to be—a successful way of delivering the right message to the right audience at the right time. 

4 Reasons You Should Invest in a Web to Print Partner

B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are consistent and on-brand. But how do you accomplish this when you have hundreds of different locations managed by numerous print buyers and people? 

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

Print Production Capacity Doubles with New Komori Printing Press

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori printing press will increase Baesman’s printing capacity by 50 percent, allowing us to produce even more direct marketing materials for our growing client roster. Commenting on the strategic...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached and data was stolen. So how secure is the marketing data you freely turn over to your printer or service provider to execute direct mail, email, and other marketing programs? Let’s face it, if all...

UV Offset: Quality, Speed and Price

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute decisions and still be in market on time, marketers need a print vendor that can shorten the production time and increase the speed to market for direct mail and other promotional materials. While there...

Print on Demand: When does it make sense?

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set up the printing press, clean-up the press, etc. This was really expensive for short runs. Of course, with digital printing, those short runs have become much more affordable. This has led to...

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