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News & Insights
The Path to Loyal Customers: Email & SMS Marketing for Success
When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working toward, you...
Leveraging Customer Loyalty in Times of Economic Uncertainty
Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and CRM at Baesman...
What is Direct Mail Marketing?
In this age of digital marketing dominance, businesses often rely heavily on online strategies to reach their target audience. However, amidst the vast sea of digital noise, there's a classic...
How Do Customers Feel About Sharing Personal Data with Brands?
Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting...
Customer Analytics: Understanding the Voice of the Customer
In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and...
Wait a Minute, Mr. Postman! Postage Tips to Maximize Your Direct Mail Budget
If you want to make the most of your marketing budget, direct mail should be part of your strategy. This tried-and-true marketing channel is shown to have an impressive return on investment (ROI)....
3 Key Reasons You Need a Retail CRM Strategy
Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...
Think Gen Z and Millennials Don’t Trust Direct Mail? Think Again!
Millennials and Gen Zers are important to marketers because they have significant influence and purchasing power. And because these generations are all about technology, you might assume direct mail...
How to Get Deeper Engagement with Your Direct Mail
Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes lighting up...
First Party Data: Putting Your Customer Data First
Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...