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News & Insights
Why Speed Matters: 5 Visual Marketing Tips
Visual marketing materials like in-store signage play a critical role in shaping customers’ buying decisions, so having the right signs at the right time is crucial. Signage that has been on display...
5 Ways to Get Started with Customer Segmentation Analysis
No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like...
5 Customer Retention Strategies You Can't Ignore
Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than...
What Is Direct Mail Printing and Why Is It So Important?
Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral,...
3 Ways Direct Mail Printing Can Enhance Your Marketing Efforts
Digital marketing has earned its spot as a popular way of building brand awareness and connecting with your target audience, but digital marketing is by no means the only way you should be connecting...
So You Have a Customer Database ... Now What?
Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need...
Variable Data Printing to Personalize Direct Mail Services
The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored...
Saving Retail with Customer Loyalty Programs
Retail has some troubling storms brewing for the future.
Print Production Capacity Doubles with New Komori Printing Press
Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori...
Stop Paying So Much For Your Direct Mail Solutions
Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner,...