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News & Insights
Direct Mail is Back!
Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now...
Baesman Insights & Marketing Adds New Talent To Expanding Team
Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan,...
The Do's & Don'ts of Loyalty Marketing
There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...
How to Create a Customer Database and Unlock Actionable Insights
Data initiatives are finally finding the platform they deserve—and for good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet another element is just as...
Is your data safe with your printer?
Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...
Baesman Insights & Marketing Wins Spot on Chief Marketer 200
COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list...
Survive the Retail Digital Revolution with Signage Displays
The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while...
Power of the Portable Offer – Increase your ROI
Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer...
Rethinking retail: Why big brands need to act small
The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety.
Retail Customer Loyalty and Mobile Marketing Strategies
There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...