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News & Insights
UV Offset Printing - Lower Print Costs and Increased Speed
In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute...
You’re a retailer. Why do you feel like a fulfillment company?
Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...
Removing Bias In Your Customer Surveys
Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are...
Baesman: Best in Class
Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted...
Baesman's Jeff Sopko Named Executive Of The Year By Loyalty360
COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards...
Building Customer Loyalty is Easy: Do What Mom Taught You
In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you. Or in other words: Just do the right thing. ...
Understanding Point of Display for Customer Loyalty Services
Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set...
Customer Loyalty Programs Need Partners, Not Providers
Brands using high-priced platforms often find that the provider lacks know-how to drive the required shifts in shopping behavior or sales. What they need is a partner experienced in loyalty...
How to Increase Customer Loyalty in Uncertain Times
The retail world is rarely stable. We’ve seen high highs and low lows, but lately there seems to be more cause for concern. Some well-known brands have simply disappeared, whether that means filing...
Loyalty is won in the least exciting places
There are countless places to focus your attention and investment when it comes to building brand loyalty. Technology providers flash the bells and whistles of their platforms, social agencies boast...