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News & Insights
If You’re Not Auditing Your Direct Mail, You’re Probably Overspending
If you’re already using direct mail, you know its power: it cuts through digital clutter, builds brand recognition, and drives response in ways email alone can’t. But even effective campaigns can be...
Email Execution: Common Pitfalls to Avoid
Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving...
From Data to Devotion: 5 Strategies for Scalable, Profitable Customer Loyalty
In retail today, the mandate is clear: personalization is no longer a trend. It is foundational. Loyalty cannot be sustained through generic discounts or passive point accrual. And while brands are...
Customizing POP Signage: How Personalized In-Store Messaging Drives Results
Point-of-purchase (POP) signage is a powerful tool in retail marketing, designed to grab shoppers’ attention and influence behavior right where decisions are made. But to truly be effective, signage...
Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition
If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...
USPS Rate Hike 2025: What Marketers Need to Know and Plan For
At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...
The Ultimate All-in-One Portal for Customization, Ordering, and Delivery
Are you struggling to keep your marketing efforts organized and on-brand across multiple locations? Efficiency and consistency are key to maintaining brand integrity and maximizing marketing...
The Resurgence of Direct Mail: Boosting Engagement and ROAS
In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...
The 4 Fundamentals of Building Brand Loyalty: A Strategy for Retention
Retaining loyal customers is more critical than ever in a competitive market. The ability to create sustained customer loyalty isn’t just a perk—it’s essential for long-term success. With a strategic...
Customer Loyalty Trends for 2025: What Growing DTC Brands Need to Know
As we step into 2025, customer loyalty continues to evolve in response to shifting consumer behaviors, technological advancements, and increasing competition. For growing direct-to-consumer (DTC)...