In retail, every detail counts. In-store signage is no exception. Yet too often, signage is an overlooked area where inefficiencies pile up and unnecessary costs eat away at your budget. Damaged signs. Kits that arrive too late. Graphics that don’t fit the fixtures. Sound familiar?
If you’ve ever dealt with late signage shipments, overwhelmed store associates, or wasted materials sitting in the backroom, you know the pain. That’s exactly why an in-store signage audit should be your next strategic move.
The Real Cost of Poor Signage Execution
Many retail stores face avoidable issues during the signage rollout process: damaged signs arrive, sizes don’t match fixtures, or worse, the signage never reaches the sales floor. These problems don’t just impact aesthetics. They disrupt customer service, reduce foot traffic, and ultimately lead to lost sales.
Your signage is one of the most critical pieces of visual content in the store. It communicates your brand identity, showcases promotions, and guides the customer journey. If it’s not effective, it weakens your visual marketing efforts and wastes valuable resources. An audit identifies these inefficiencies and aligns your store signage strategy with business goals and marketing strategies.
Substrate and Size: Get the Basics Right
The foundation of effective in-store signage is choosing the right materials and dimensions. Our audit includes a substrate assessment. This helps ensure you use the best materials for durability and visibility. This is especially important for high-touch areas like windows or seasonal displays. We also evaluate size and orientation to make sure your signage captures attention and maximizes in-store impact while optimizing shipping costs.
When the basics are wrong, everything else suffers. When they’re right, your retail signage becomes a seamless part of the customer experience, guiding your target audience through the store while reinforcing your brand and message.
Reduce Damage and Streamline Store Execution
Signage kits are only as good as their ease of execution. A beautiful retail sign means little if your store associates struggle to unpack and install it on time.
That’s why our audit includes a store-level ease-of-install evaluation. We look closely at your kit packaging process and identify ways to reduce damage, simplify setup, and accelerate execution. Our goal is to ensure that signage is easy to install, arrives in high quality condition, and reaches each retail store on schedule.
Maximize What You Already Have
Retail signage doesn’t always mean starting from scratch. One of the most overlooked opportunities is making better use of existing store fixtures. Our audit assesses how you can repurpose or enhance what’s already in place through die-cuts, toppers, or shrouds to create new pieces of visual content without new hardware.
This not only supports consistent brand identity but also makes each product or service promotion more efficient and cost-effective.
Think Beyond the Campaign: Year-Round Efficiency
A strong in-store signage strategy isn’t just about what’s on the floor today. It’s about what’s needed next month and next season. Our team provides recommendations for year-round visual marketing strategies, including the potential for a signage library program and durable storage solutions that keep reusable signage organized and damage-free.
By planning ahead, you can improve customer experiences throughout the year and ensure every campaign delivers the full value of your brand.
Freight and Speed-to-Market: Timing Is Everything
Late signage can tank an otherwise strong campaign. We analyze your shipping logistics, costs, and timelines, specifically from our hub in Columbus, OH, to ensure your signage gets where it needs to be, when it needs to be there. That means faster delivery, lower freight costs, and better coordination with your marketing calendar.
When the picture is worth more than a thousand words, you need to be sure it's printed, packed, and installed on time.
Why an In-Store Signage Audit Matters Now
In today’s competitive retail environment, brands are being asked to do more with less. An audit is a smart, strategic investment that pays off in better execution, reduced waste, and stronger customer engagement.
If your retail signage program feels reactive instead of strategic, or if your store teams are constantly playing catch-up, it’s time for a change.
Ready to Transform Your In-Store Signage?
Let Baesman help you simplify your signage program while elevating your in-store experience. With tailored recommendations, actionable insights, and a commitment to efficiency and quality, we help retailers deliver signage that drives results. Let's talk!