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News & Insights
- Loyalty Programs
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Customer Segmentation: Why First-Party Data Is What Makes Segments Actually Work
Customer segmentation is the practice of grouping customers by shared traits, behavior, or value so a brand can send relevant messaging instead of the same offer to everyone. The model a brand...
The 2026 State of Customer Loyalty report: what 160+ brand marketers are planning next
The 2026 State of Customer Loyalty report from Loyalty360 shows that brands aren't just running their loyalty programs anymore. They're rebuilding them. Based on more than 160 brand marketers, the...
National Consistency Meets Local Relevance: Mastering Localized Marketing
A localized marketing strategy is the practice of adapting a national brand's messaging, direct mail, signage, and offers to fit each local market, while keeping customer data, creative standards,...
Retail direct mail questions to ask in 2027
Direct mail marketing works for retail in 2027 when you can answer four sets of questions before you mail: what your response data shows, how much your customer data can personalize, which format...
B2C Web-to-Print: How Consumer Brands Simplify Localized Marketing Execution
B2C web-to-print lets consumer brands with many locations order approved marketing materials through one online portal instead of routing every request through a central design or print team. It...
Customer Engagement and Loyalty: Why One Drives the Other
Customer engagement and loyalty reinforce each other. Engagement is what earns a customer's ongoing attention and behavior, and loyalty is the structure that turns that behavior into a lasting...
Retail Affiliate Web-to-Print: Managing Brand Consistency Across Partner Networks
Retail affiliate web-to-print is a shared, branded print ordering platform that lets independently operated retail partners, dealers, or franchisees order on-brand marketing materials without needing...
Customer Data That Strengthens Loyalty Marketing
Customer loyalty is built on more than points, discounts, and rewards. The strongest loyalty programs use customer data to understand what shoppers want, how they behave, and what will keep them...
Customer Loyalty Plans: What Separates High-Performing Programs From Average Ones
A high-performing customer loyalty plan is built around a specific business goal, whether that is repeat purchase frequency, higher average order value, or stronger customer advocacy, and it uses...
EDDM Tools: Planning More Effective Direct Mail Campaigns
An EDDM tool most often refers to the free USPS mapping tool marketers use to select carrier routes for an Every Door Direct Mail campaign, but the tool itself is only the starting point. Planning an...