News & Insights

How Hibbett Built a Customer-First CRM Strategy That Delivers Results

At CRMC 2026, Hibbett and Baesman shared how a decade-long partnership evolved from optimizing a loyalty program into building a customer-centric CRM strategy powered by data, testing,...

What Modern Customers Really Want from Loyalty Programs

Customer loyalty isn’t what it used to be—and that’s not a bad thing.

Growth for Roofers: Email Strategies That Keep Crews Busy Year-Round

Roofing is one of the most time-sensitive home services there is. Storms don’t wait, damage worsens quickly, and homeowners often don’t know when to act—unless you remind them.

The State of Customer Loyalty Heading Into 2026

As brands prepare for 2026, loyalty is no longer just a program. It is a reflection of overall customer strategy, operational readiness, and how well brands understand and respond to evolving...

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they can...

3 Steps For a More Personalized Contact Strategy That Drives Revenue