News & Insights

Baesman's Jeff Sopko Named Executive Of The Year By Loyalty360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards...

Building Customer Loyalty is Easy: Do What Mom Taught You

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you. Or in other words: Just do the right thing. ...

Understanding Point of Display for Customer Loyalty Services

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set...

Customer Loyalty Programs Need Partners, Not Providers

Brands using high-priced platforms often find that the provider lacks know-how to drive the required shifts in shopping behavior or sales. What they need is a partner experienced in loyalty...

How to Increase Customer Loyalty in Uncertain Times

The retail world is rarely stable. We’ve seen high highs and low lows, but lately there seems to be more cause for concern. Some well-known brands have simply disappeared, whether that means filing...

Loyalty is won in the least exciting places

There are countless places to focus your attention and investment when it comes to building brand loyalty. Technology providers flash the bells and whistles of their platforms, social agencies boast...

Brand Loyalty: Found in the Least Exciting Places

Connecting with your customers in a meaningful way is a difficult task — one that starts by nailing the simple things. Building a successful loyalty program is complicated, but focusing on the...

Baesman Insights & Marketing Wins 2 Best-In-Class Awards

Loyalty360, The Association for Customer Loyalty, has announced the winners for its Best in Class Awards, which were awarded in a ceremony on the evening of October 24th, during the first day of the...

4 Back-To-School Marketing Ideas For Customer Loyalty Programs

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season. But BTS itself is too important to...

Using Customer Data Analysis to Get to Know Customers

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience...

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