No one wants to send emails that languish unread in recipients’ inboxes. Personalization is key if you want your email campaigns to truly connect with your contacts. But how can you make that...
Want to increase your sales through email marketing? Email marketing can be a powerful way to increase brand exposure and loyalty and ultimately lead to more purchases from more customers. A key part...
Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most of...
Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for...
Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their...
Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit...
Financial institutions are dealing with some tough competition. If you want to shake things up and stand out among your competitors, you may need some newly minted marketing strategies or may need to...
When open enrollment is around the corner, health insurance companies need to consider how they’ll attract new members to grow their member base. With many insurance carriers and policies to choose...
With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...