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Direct Mail

Grow Your Customer File Now to Win the Holidays: How Direct Mail Supports Smarter Acquisition

If holiday sales are the Super Bowl of retail, then Q2 is training camp. The brands that win in Q4 are the ones laying the groundwork now—especially when it comes to growing a strong, responsive...

USPS Rate Hike 2025: What Marketers Need to Know and Plan For

At Baesman, we keep a close eye on anything that affects your marketing performance and bottom line—including postage rates. The U.S. Postal Service (USPS) has proposed new mailing prices set to take...

The Resurgence of Direct Mail: Boosting Engagement and ROAS

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new...

Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond

In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your marketing...

Understanding USPS Informed Delivery: A Complete Guide

In the hustle and bustle of today's saturated advertising landscape, making your brand stand out is no small feat. However, a strategically executed omnichannel campaign has the potential to...

How To Improve Direct Mail Marketing Results

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or maybe...

Move Up Your Business: Discover the Power of New Movers Direct Mail!

Moving to a new home is an exciting and transformative experience, and for businesses, it presents a unique opportunity to connect with a fresh audience. One highly effective way to tap into this...

Maximize Direct Mail Impact with Response360: The Ultimate Omnichannel Solution

Marketers are always looking for innovative ways to maximize the impact of their direct mail campaigns. We have the solution for you...Response360, an omnichannel marketing platform that combines the...

How to Add Direct Mail Marketing to Your Multichannel Strategy

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective marketing...

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in...

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