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Email & SMS

Email Execution: Common Pitfalls to Avoid

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences and driving...

3 Steps For a More Personalized Contact Strategy That Drives Revenue

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing...

Boost Holiday Sales with Personalized Marketing Strategies

As the holiday season approaches, businesses ramp up their marketing efforts to capture customer attention in a competitive landscape. One of the most effective ways to stand out during this time is...

How to Use Email Marketing to Boost Customer Engagement

Email marketing remains important for marketers in today's digital world. It allows them to connect with their audience in a meaningful way. Email marketing continues to offer unparalleled...

Leveraging Gmail's Promotion Tab for Email Marketing Success

Email marketing is a powerful tool for businesses to engage with their audience and drive conversions.

Personal Touches Matter: The Art of Personalization That Truly Impacts

In a world flooded with digital noise and automated interactions, the value of a personal touch cannot be overstated. Whether it's in marketing, customer service, or everyday communication,...

Customer Data Privacy 101: What It Means for Your Brand

If you want to understand your customers and form strong connections with them, you need customer data. But collecting and managing that data isn’t without its challenges. When you deal with people’s...

The Path to Loyal Customers: Email & SMS Marketing for Success

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working toward, you...

SMS or Email Marketing: Which One Is Best for Your Business?

To text or to email—that is the question.

What You Need to Know About HIPAA-Compliant Marketing

Effective marketing channels for reaching and engaging people requires more than great content alone. Health Insurance Portability and Accountability Act (HIPAA) regulations require healthcare...

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