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Retail (5)

Retail Customer Loyalty and Mobile Marketing Strategies

There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...

You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...

4 Back-To-School Marketing Ideas For Customer Loyalty Programs

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season. But BTS itself is too important to...

Using Customer Data Analysis to Get to Know Customers

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience...

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