At Baesman Group, we're focused on customer engagement techniques and committed to staying at the forefront of industry trends. That's why we're excited to share some insights into the latest trends in the world of point-of-purchase (POP) displays. POP displays are a vital component of every retail establishment, serving not only as customer magnets and sales drivers but also as powerful branding tools. Engaging with your customers through strategic POP marketing is key to boosting sales and creating great customer experiences.
The Versatility of Point of Purchase Displays in Retail
POP displays are a great way to grab your customers' attention, but they're not just for big-box retailers. They can be used in any type of store, from grocery stores to specialty shops and everything in between.
When done right, they are effective at:
- Attracting new customers while keeping existing ones engaged.
- Showcasing products that might otherwise go unnoticed.
- Promoting new or seasonal items.
- Adding excitement or energy to a store environment that may otherwise feel stale or uninspiring (or both).
Point of Purchase Displays Can Help Increase Sales and Brand Awareness
The power of POP displays is undeniable: they're an efficient marketing tool that generates interest in products at the point of purchase, thereby increasing the likelihood that shoppers will make a purchase decision based on what they see displayed on the shelf. It's not surprising that retailers invest heavily in these types of marketing tools; after all, they're one of the most effective ways for brands to reach consumers with messaging designed specifically for them exactly when they're ready to buy!
Point of Purchase Displays Are a Staple in The Retail World
They're used to attract new customers while keeping existing ones engaged and excited about your brand. POP displays can be anything from a simple shelf display with product samples to an interactive touchscreen kiosk that allows shoppers to try out your products before they buy them. They come in all shapes, sizes, colors and forms!
Discover the Innovative Types of POP Displays We've Spotted:
In-Store Marketing Robotics
These robotic displays are designed to move around and interact with shoppers. They can be used for promotional purposes or just for fun. They can even be programmed to perform specific tasks, such as taking pictures of customers or giving them coupons when they come into the store.
3D Holographic Displays
Holographic displays create an illusion that makes it look like an object has been teleported right before your eyes! This type of marketing tactic is great because it's never been done before so people will notice it, especially if you're trying to sell something new or unique. Be at the forefront of retail innovation - Hypervsn claims a 40% increase in sales, a 30% boost in foot traffic, and a 50% increase in engagement!
Augmented Reality
Augmented reality overlays digital elements onto the physical retail environment to create interactive and immersive shopping experiences. This can include virtual product displays, digital signage, and interactive mirrors. The sky is the limit when it comes to AR! Let your shoppers "try on" outfits or footwear without stepping in the fitting room. View what a piece of furniture would look like in their room or see how they'd look in that new automobile. Retailers can get really creative with AR technology.
In-Store Social Experience
It’s no secret that people love sharing their experiences on social platforms like Instagram — hence the rise of IG-friendly museums, backdrops, and more. As such, it doesn't hurt to make retail stores more Instagrammable to drive foot traffic and provide a great customer experience.
Stores can partner with brands to create an interactive backdrop that shoppers will want to share and talk about. Retailers do really well when they localize in-store experiences and tailor them to the community. You can personalize POP backdrops and signage around local teams, schools, and so much more.
Bring eCommerce In-Store
Consider enhancing the brick-and-mortar experience by allowing shoppers to browse your online shop in your physical location. This can be a great offering, especially if you have multiple stores or warehouses and don’t carry all your stock in one place.
Enabling people to browse your e-commerce site in-store lets them see products or variants that you may not have on-site. If they see something they like, your associates can place an order for them and ship it to their home.
Video Shelf Talkers
Shelf talkers are going digital with videos and/or QR codes. These are attention-grabbing labels or signs that are placed directly on the shelf or product to provide additional information or incentives to customers. For instance, a hang tag with a limited-time discount or a shelf-talker highlighting the product's unique features can pique the interest of shoppers and encourage them to make a purchase.
3D Floor Graphics
Elevate retail spaces with 3D floor graphics, where imagination meets commerce. Transform floors into captivating canvases, guiding shoppers through immersive brand stories and exclusive offers. With each step, customers become part of an interactive shopping journey, forging lasting memories and a distinctive store identity. Unleash the power of 3D floor graphics to infuse playfulness and purpose into the retail experience.
Interactive End Caps
Enhance endcaps to create photo experiences and draw attention to the highlighted product. This is an example that Target used to create an in-store Lego photo op experience. Also, others are integrating touch screens for additional product information.
Logo Projectors & Creative Lighting
A powerful and versatile way to advertise products/brands. Alternatively, colored LED lights and spotlights aimed at key product areas allow displays to highlight important features and draw customers' eyes. Logo projectors use cutting-edge technology to project your company's logo or promotional messages onto walls, floors, or even products. These displays create a memorable and visually striking shopping experience that can significantly influence purchasing decisions. Unique lighting makes products pop and stand out.
Choosing an Environment-Friendly POP Display
You need to consider your space and how it will fit in with the rest of your retail environment. Take into account the style of your store, its size and layout, as well as any other factors that may affect where you choose to place a POP display. If possible, try out different areas of your store beforehand to see how they look before making a final decision on where to put them up permanently.
Elevate Your Retail Marketing Strategy with Baesman Group's POP Marketing Expertise
Baesman Group is your trusted partner to enhance and complement all these emerging trends in POP. From 3D holographic displays to in-store social experiences, the possibilities with POP displays are limitless. If you're ready to elevate your retail business to new heights, reach out to us today. Contact us today to learn more about how we can help you elevate your retail marketing strategy and increase sales.
