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Web to Print (2)
What on Earth Is Variable Data Printing?
What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.
5 Things You Didn't Know About Variable Data Printing
Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data...
What Is Direct Mail Printing and Why Is It So Important?
Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral,...
Everything You Need to Know About Personalized Direct Mail Solutions
Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for...
3 Ways Direct Mail Printing Can Enhance Your Marketing Efforts
Digital marketing has earned its spot as a popular way of building brand awareness and connecting with your target audience, but digital marketing is by no means the only way you should be connecting...
Variable Data Printing to Personalize Direct Mail Services
The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored...
5 Ways Direct Mail Marketing Is Still Effective
Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.
4 Steps to Implementing an Effective Direct Mail Marketing Strategy
Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...
4 Reasons You Should Invest in a Web to Print Partner
B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...