Tyler’s been working for the family business for over two decades alongside his brother (and CEO), Rod. And he takes pride in cultivating relationships with clients so they stay happy and loyal. With his team, he works hard to turn clients’ challenges into successes—and to streamline the process as the clients’ needs change. When he’s not working, Tyler loves to bow hunt with his kids and spend time at his cabin in Athens, Ohio. “We work hard for our clients because we care about the relationship, not the invoice.”
President of Insights & Marketing
Jeff leads a team of smart, ambitious people who continually develop winning ideas. With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams.
A graduate of Miami University, Rod is the third generation to lead this family business. He loves watching new associates work their way up and grow into a position they never thought possible. He spends his free time outdoors with his family playing tennis, snow skiing and recently he learned how to power paraglide. If Rod could tell his clients one thing, it would be “thank you.”
Vice President, Strategy
With more than a dozen years of combined experience at megabrand Victoria’s Secret, and now in the agency world, Kim takes immense pride in the growth of the Insights & Marketing division at Baesman. She and her team are dedicated to uncovering valuable insights and building profitable campaigns. “Clients are relieved to learn that we understand their challenges and can help them achieve incredible results.” After hours, Kim loves to spend time with her sons and visit warm and sunny places.
Director of Technology
Jeremy has been a technologist for 16 years and has a healthy love of just about anything with a microchip that makes people’s lives better. He’s a husband and father, a movie buff, an amateur photographer, and an Apple products enthusiast. He spends most of his time at Baesman connecting dots and ensuring that the company is using technology in smart ways that solve problems.
Vice President of Finance
Mark graduated from The Ohio State University and has over 20 years of accounting leadership experience. He appreciates the challenge of identifying and solving problems. He enjoys helping his team grow and develop new skills over time. Outside of work Mark loves to watch his son participate in sports and spending time with his family going to movies, sporting events and volunteering at a food pantry.
Director of Human Resources
With more than 20 years of extensive experience in both human resources and office administration, Maribeth sees her first priority as providing the talent, tools and processes to better assist each and every team member within Baesman. She enjoys contributing back to the community by serving on several boards and volunteering at the local open shelter. Other passions include camping with her family, attending sporting events and live music concerts (aka Groupie).
Brand Marketing Manager
Evan leads Baesman’s brand direction, content strategy, communications and product partnerships.
Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands.
Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.