Shoe Carnival wanted to capitalize on its brand presence and increase the popularity of its Shoe Perks loyalty program. Increased enrollment, improved customer engagement, and a seamless multi-channel member experience became top priorities. From strategy to execution, we overhauled the Shoe Perks member database, revamped the program’s benefits, and established an online portal where members can access their account information.
Since the partnership’s inception, the Shoe Perks program has exploded to more than 6.1 million members. In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%. And all that growth has resulted in sales: Shoe Perks members typically spend nearly 30% more than non-members.