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Shoe Carnival needed to give their loyalty program a complete refresh.

Shoe Carnival is one of the country’s largest footwear chains with over 400 stores across 33 states and Puerto Rico. Along with the brand’s strong brick-and-mortar presence, shoecarnival.com serves as a shopping destination for shoe fans throughout the United States.


Shoe Carnival wanted to capitalize on its brand presence and increase the popularity of its Shoe Perks loyalty program. Increased enrollment, improved customer engagement, and a seamless multi-channel member experience became top priorities. From strategy to execution, we overhauled the Shoe Perks member database, revamped the program’s benefits, and established an online portal where members can access their account information.

Since the partnership’s inception, the Shoe Perks program has exploded to more than 6.1 million members. In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%. And all that growth has resulted in sales: Shoe Perks members typically spend nearly 30% more than non-members.



Seamless Experience

Create a more engaging and effective customer loyalty program

Provide a seamless experience for loyalty members across all channels

Develop member-specific campaign strategies

Increase loyalty enrollment

Improve customer engagement and redemption


Beginning in 2011 Shoe Carnival's Loyalty Program has doubled in size each year


Shoe Perks members accounted for 43% of sales in 2014


Shoe Perks members spend 29% more than non-members


That’s how many members Shoe Carnival’s loyalty program gained within 3 years of working with us.


Active buyers increased 138% in one year


Shoe Carnival's email file grew 273% in one year.

In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%.


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