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Making Introductions

Better data helps Kate Spade find and retain new customers.

Kate Spade is a coveted label for adorable, luxury women’s apparel and accessories. But even the strongest brands are in constant pursuit of the next generation of shoppers. So when the brand needed an effective way to acquire new customers, they turned to us.

To support Kate Spade’s acquisition goals, we put together a testing strategy that leveraged a variety of sources. This unique, multi-sourced approach gave the brand the opportunity to zero in on the most valuable prospect types.

 

After targeted prospect segments were determined, we created and executed supporting strategies. With this new prospect strategy in place, Kate Spade exceeded its goals for revenue and brand growth.

Brand growth

Project Goals

Integrate customer data into SAS environment

Compile all customer data sources into a single view

Analyze spending behavior and produce actionable insights

Develop acquisition matchback logic and analytics

Create a unique testing agenda for customer acquisition

Baesman helped Kate Spade’s customer acquisition perform
15%
above plan

With our new segmented prospect strategy in place, Kate Spade exceeded its goals for revenue and brand growth.

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