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Growing Pains

Charming Charlie turned to us for higher-quality, cost-effective marketing production to meet its fast-growing needs.

What works for 10 stores may not work for 100. That was the challenge fashion retailer Charming Charlie faced as it rapidly expanded. All those stores needed POS signage and other marketing materials – and the old way of doing things just wasn’t cutting it. Quality was inconsistent. Costs were high. Turnaround time wasn’t fast enough. It was clear the company had outgrown its original processes and vendors.

We fixed all of these issues in less than a year by establishing a one-stop-shop for scalable, cost- and time-efficient printing and distribution of key marketing assets. For example, changing the printing method of their POS signage saved Charming Charlie nearly $500,000 in a 12-month period, all while improving quality and consistency across all the pieces we produced and shipped for them.

Our consultation and pursuit of best practice has helped contribute to the company’s continued growth. Today there are more than 280 Charming Charlie stores nationwide.

Brand growth

Project Goals

Create more scalable POS signage and other marketing production

Establish better quality consistency across marketing

Speed up production and delivery

Lower the overall cost of marketing expense

Saved
$500k
in one year

Established a one-stop shop for scalable, cost- and time-efficient printing and distribution of key marketing assets.

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